Brand Enterprise & Partnership Opportunities

Who We Are…

STEPH GRICE - DIRECTOR

22 years media experience

STEPH GRICE - DIRECTORCreating, launching & executing brand extensions

Delivering new revenue streams

Launched 22 dating sites

7 gold awards for UK events

Sold in excess of 500,000 CD’s

New Products and Services

Merchandise

Events and Exhibitions

SHARON TUFF - DIRECTOR

12 years media experience

SHARON TUFF - DIRECTOR Specialist in Partnership Marketing Delivered £54m + sponsorship/partnership revenue Pioneering cross platform marketing solutions Creating and delivering branded content Delivering 3rd party agreements with media owners, rights

holders and producers

Content

Licensing &Merchandising

Events and Exhibitions

OUR COMBINED AREA OF EXPERTISE:Multi-Platform

TV, Radio, Press, Online, Mobile

Multiple Marketing Disciplines Partnership Marketing Licensing Merchandising Direct Marketing Events and Exhibitions Branded Content

Our Business…

OUR BUSINESS

Brand Enterprise and Partnership Marketing

Delivering New Products and Services

Customer Engagement

Delivering Revenue

WHAT CAN BRAND

EXTENSION ACHIEVE FOR YOUR BUSNESS?

Increase touch-points with your consumers

Increase the saliency and relevance of your brands

Increase brand loyalty

Deliver consumer data

Create new content for different platforms

Delivering Profit and New Revenue Streams

A New Regional Radio Dating Service

A NEW REGIONAL RADIO DATING SERVICE

Leaders in creating successful branded dating services Full service proposition- launch, set-up &

management, integration by Brand Enterprise Ltd Radio proven successful launch platform for dating Low risk, high return Team collaboration and ownership

THE UK DATING MARKETMassive growth in the last few years

Worth £80 million in 2008

Forecast to deliver £95 million in 2009

1,400 online dating sites in the UK

Average market growth of sites: 17%

Recession drives growth as people flock to online dating sites as a low cost way to meet people

74% of UK singles believe that online dating no longer carries any form of stigma

MEDIA DRIVEN DATING SITESPowerful advantages: Existing Audience

Harness consumer loyalty to your brand

Ready made marketing platform

Association with an established, well know & trusted brand is a key competitive asset

The standard conversion rates are:

Unique user-basic member: 2.5-10%  (Depending on source of traffic)

Basic members-full members: 12-16%

Average full member LTV: 3 months

Renewal rates: 60%

GENERAL FINANCIAL ASSUMPTIONS

DELIVERABLES: Competitive analysis of marketplace Business plan Internal and external marketing strategy Set-up, execution, infrastructure and timelines Negotiation with 3rd party service providers Contracts and all t&c’s Roadshow to internal & external stakeholders to secure

buy-in Implementation and ongoing management Reporting

ADDITIONAL OPPORTUNITIES

New products/servicesTravel & Music CD/DVD franchisesContent, AFP & TV

WebsitesEvents & club nights

MerchandisingLicensing

Brand extension, Partnerships, JV’s, NPD

Thank You