A GRAND INCETIVES PRODUCT

Retail Traffic Building Solutions

Imagine if…

You just ran a promotion expecting 16,000 customers and 178,500 showed up*!

Attract Customers Attract Customers • • Increase Increase SalesSales • • Improve ROIImprove ROI

DECODERTICKET

Drive consumers into Retail

Increase traffic

Improve brand awareness at point-of-sale

Acquire, Engage, Retain and Cross-Sell customers

Effective anywhere you need to drive customer traffic

Innovative Marketing Tool

Overview• The TrafficTickets System is your

Ticket to the Highest Traffic levels You Can Imagine!

• It’s NOT a Scratch-Off, It’s NOT a Match-n-Win… It’s an Interactive Consumer Promotion.

• Tell Consumers electronically, visually what they’ve won -- but only after they come to your point-of-sale display!

.1 Everyone’s a winner.

3. Traffic Tickets™ are distributed to consumers through direct mail and newspaper insert or handed to consumers in-market and at marketing events.

5. Customer has to come into the retail store to find the sponsor’s POS display to insert their game ticket and see what premium/prize/discount they’ve won.

7. The game piece activates a light on the display which indicates which one of the four premiums/prizes/discounts they’ve won.

9. Turnkey service includes premiums, production, distribution and fulfillment.

How It Works

Features & Benefits• Response Rates are an Incredible : High Frequent Visit i.e.

Grocery Stores ( 10%-35%), Medium Frequent Visit i.e. Banks (10%-15%) or Low Frequent Visit i.e. Auto Dealers ( 2%-5%)

• VALUE. Consider you have to mail only one time to get these response rate while old worn out tactics like flat mailers, scratch off type promotions you will have to mail 5 to 10 times more to get he same results.

• SATISFACTION. More than 95% of those who have used the TrafficTickets System say they will use it again and are Extremely Satisfied with their Results.

• Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%

Applications• Individual Location Program (Shopping/Dining/Banking/Hotels/Dealerships)• Multiple Chain Program (Multiple Locations Same Brand)• Single Location Program (Same Location Multiple Brands)• Trade Shows and Tabletop Shows (Single Company or Full Trade Show)• Open House/New Product Introductions (Attract To Your Location)• Seminar or Event Attendance (Excite and Reward Attendees)• Golf Tournaments• Real Estate Promotions• Appointment Generations• Endless Possibilities!

TrafficTicketsTM fills the need that business has had forever …..

ATTRACT ATTENTION AND DRIVE TRAFFIC

Objective Drive consumers into the stores

Strategy Traffic Tickets™ were mailed to households surrounding participating locations

Results 14% response from mailings

Sales increased 165%

Circle-K

• Used to introduce Target guests to their new Guest Cards, and increase awareness and participation in their ‘Treat Seats’ program

• TrafficTickets Game Pieces were handed out at select store locations when a patron entered the store

• Asked to complete a ‘short form’ Credit Application and get the chance to see what they’ve won

• This promotion generated 3 times the number of applicants as their previous ‘personal greeter’ program!

Target

Objective Drive customers into the stores

Strategy Traffic Tickets™ were inserted in newspapers & mailed to surrounding areas with a Sweepstakes give away of a motorcycle

Results This promotion generated 3 times the number of consumers as their previous program!

BMW Motorrad USA

• Falls GM was looking to increase dealership traffic/sales during their usually slow time of the year.

• All of our proprietary elements were used to make it a real success. We mailed 10,000 pieces to a radius around the dealership. The list was rented with specific profiles. That list was blended with their customer lists. Top prizes were insured.

• Our VIP card was the prize that most participants won. It was a huge hit.

• Results: 3% + RESPONSE • 37 Units SOLD • 300+ “Ups” National Average for typical run-of-the-mill programs: .05% Response

• TrafficTickets can get up to 6 times the response of outdated old programs

Falls GM

Objective New customer acquisition

Strategy Direct mail campaign. Traffic Tickets™ were mailed to 800,000 households surrounding 300 branches.

*Results Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches.

Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period.

AmSouth Bank

TrafficTickets™

1 WINS A $2,500 Shopping SpreeWinners of 1st – 4th prizes are entered and eligible to

participate in a second chance drawing for the Grand prize

4 % of recipients have the opportunity to win.

3 % of recipients have the opportunity to win.

90% of recipients have the opportunity to win.

3 % of recipients have the opportunity to win.

Premiums

• Each program is quoted individually, based on premiums, printing & design specifications. Details needed for Pricing:

– Size of printed piece– Number of colors on each side– Scores & Folds– Breakdown of Prize Levels, quantity of each level and total quantity– Premiums & Incentive Choices– Number of different versions (if any - may be used to personalize for a

number of different branches, etc.)– Seeding (mixing in of the winning tickets)– Shipping Information & Production Time– Copy writing– Graphics– Legal– Fulfillment– Project Management

Pricing

Thank You!

For more information about the program, please contact:

Clear Thinking LLC950 Boardwalk, Suite 305San Marcos, CA 92078Phone: (760) 494-0412Toll Free (800) 583-9187Fax (760) 454-2483info@clearthinkingllc.com

Office Locations:Carlsbad, CAEscondido, CAReno, NVSan Jose, CAEl Dorado Hills, CAScottsdale, AZ