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Have you ever thought of what the perfect Tweet looks like? Many business professionals, sales executives, small & large businesses and thought leaders are using Twitter to reach many audiences - followers, influencers and customers that are searching for solutions. I want to provide you a quick read to help you make your Tweets work harder. I've provided 10 slides to make it easier for others to find you and engage with you on Twitter. This document is a great resource to create Tweets that will reach the most amount of people in the best way possible. If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com. Thank you for your interest! @GerryMoran
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MarketingThink
Blueprint To Build �The Perfect Perfect Tweet
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
By @GerryMoran SCALE: < 120 Characters
Another�MarketingThink.com�
Social Media Blueprint How To Build The
Perfect Tweet
MarketingThink
Message. Use good punctuation including capital letters, no txt speak and avoid ALL CAPS
Craft Your Messaging
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Do not abbreviate anything other than numbers (e.g., 6 instead of six)
MarketingThink
Blogging Session #1
Optimize Your Links
Links. Shorten all URLs to increase Tweet space and track performance
Coaching: Studies show Bit.ly links generate the most retweets
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Send People To A Destination
Destination. Make 90% of your Tweets link to articles, blog posts, pictures or videos that relate to your message
Coaching: Links do not always have to be at the end of a Tweet
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Leave Space To Retweet
Retweet Space. Leave > 20 characters for retweeters to add their message
Coaching: Make sure to say thank you for each RT!
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Topics | Keywords | Editorial Calendar
Use Your Own Voice
Tone. Use your own voice in a professional way to add some personality
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Get someone to regularly review your style
MarketingThink
Retweet & Mention Your Audience
Mentions & RTs. Use Mentions and RTs to call out authors (e.g., @GerryMoran)
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Add your own messaging to RT’s
MarketingThink
Hashtag To Extend Reach
Hashtags. Include 1-2 hashtags in each message to extend reach to non-followers
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching. Include hashtags in the message body and avoid adding them at the end of a Tweet
MarketingThink
Focus On Your Format
Format. Use a mix of headlines, questions and facts & figures to drive clicks and RT’s
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching. Monitor your Tweet performance to make format changes
MarketingThink
Clear Call To Action
Call To Action. Tell readers what you want them to do
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching. Place ‘[ ]’ around the deliverable to drive additional action (e.g., [Blog])
MarketingThink MarketingThink.com | Social Media & Marketing Coaching Blog
Copyright ®
2013 Gerry M
oran | All R
ights Reserved | m
oran.gerry@gm
ail.com
By @GerryMoran SCALE: <120 characters
Another�MarketingThink.com�
Social Media Blueprint How To Build The
Perfect Tweet
MarketingThink.com
Please pass this blueprint on to help build better social media messaging throughout the world!
Reach me @GerryMoran with any questions!
Rev. Feb. 22, 2013
Call To Action. Tell readers what you want them to do
Coaching: Place “[ ]” around the deliverable to drive additional action (e.g., [Blog])
MESSAGE LINK
Hashtags. Include 1-2 in each message to increase reach among non-followers
Coaching: Include hashtags in body of message and avoid adding them at end of tweet
Links. Shorten all URLs
Coaching. Studies show Bit.ly links generate the most retweets
Destination. Make 90%+ of your tweets link to articles, blog posts, pictures or video that relate to your message
Coaching: Links do not always have to be at the end of a tweet
Retweet Space. Leave > 20 characters for retweeters to add content
Coaching: Make sure to say thank you for each RT!
Tone: Use your own voice in a professional way to add some personality
Coaching: Get someone to review your style
Mentions & RTs. Use these to call out authors (e.g., @GerryMoran)
Coaching: Add your own messaging to RTs
Message. Use good punctuation including capital letters, no txt speak and avoid all caps!
Coaching. Do not abbreviate anything other than numbers (e.g., 6 instead of six)
(<100 characters) (20 char.) BLANK (20 char.)
Format. Use a mix of headlines, questions and facts & figures to drive clicks and RTs
Coaching. Monitor your tweet performance to make format changes
MarketingThink MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
@GerryMoran�[email protected]
MarketingThink.com�Social Media And Marketing Coaching Blog
Thanks!
Contact me at 215-817-4085 to set up a Twitter tune-up or a social media coaching session.
MarketingThink
MarketingThink.com Helping You Survive In A Social & Digital World
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