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A presentation on how to generate revenue from your blogs.
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Blogging for Dollars Scott K. Wilder11/11/2008
Intuit Confidential2
Intuit Confidential
Why Blog? (that is the question)
• Fame• Fortune•Contacts•Business• Sales
But like everything – Blogging requires work
Intuit Confidential
You need to set up a blog
• Setting up a blog– TypePad–WordPress– Blogger.com
• Different models:–Multiple niche blogs – Freelance blogs– Build and flip (like a house)
• Why would people visit:– Entertaining– Educational– Informative– News– Connect with others
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Intuit Confidential
Intuit Confidential
Intuit Confidential
Niche Blogging (Tools)
• Google Trends (www.google.com/trends)• Good Ad Words• Technorati• Blog search engines
Intuit Confidential
Tips about writing a blog• Formatting – caps, bold, underline, italics (Use these)• Bullet points• Pictures, Video• Call outs• Good titles (simple, attention grabber, descriptive)• Use RSS Readers• Mix styles (profile, interview, QA, comparison, rants, inspirational,
educate…)• Invite comments (end with a question..)• Make it SEO Friendly– Ensure it gets listed on Google, Yahoo, MSN– Simple URLS– Title Tag– Keyword density– Links to the site– Site Structure
Intuit Confidential
Option 1: Google Adsensehttps://www.google.com/adsense/login3
• Combination of cost-per-click and cost-per-thousand ads to establish pay for bloggers. • The cost-per-click method pays each time a reader clicks on
an advertisement• Depends on inventory of words• Do some searches to see 1) who is buying what and 2)
Common themes such as Golfers like Music
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Intuit Confidential
Option 2: Add Google Search Box
• Place a Google search box on your site, and you can start monetizing the results from web searches. Not only does this keep your users on your website longer—since they can search from where they are—it takes just minutes to implement
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Intuit Confidential
Option 3: Sponsorships
• As a small business, you are targeting a tough niche for marketers to reach
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Intuit Confidential
Option 4: Sell directly from your site
• Sell goods and products from your site• From TypePad, different optionshttp://www.sixapart.com/typepad/widgets/commerce/• Two example: Paypal store front
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Intuit Confidential
Option 5: Take Donations
• Just ask for users to donate money• Wikipedia now does it
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Intuit Confidential
Option 6: Affiliate Program
• You talk about a product or service• Drive traffic to that site• Get % of revenue (or bounty fee) from that site• Example: QuickBooks Affiliate Programhttp://quickbooks.intuit.com/product/about_quickbooks/
affiliate_program.jsp• Resource: You can also give a try at Blogkits, who specializes
on affiliate programs for "non-marketer-bloggers". Easy to implement, easy to get revenue from diverse sources.
https://www.blogkits.com
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Intuit Confidential
Option 7: Become part of a Blogging Network• Join a blogging network• Pros–Shared Expenses–Assistance and Feedback–Makes you noticeable in blogosphere–Money .–Support group
• Cons: –Loss of control
• They get your content and you get a way to be part of a big website–Example: Ducttape Marketing
• Write with others – the power of the crowd• Helps with SEO – more content on that site, more links into that site
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Intuit Confidential16
Intuit Confidential
Option 9: Write for someone else’s blog
• Go to http://www.bloggersforhire.com/ or www.performancehive.com• The Power of Many• Usually part of a marketing budget• How much can you earn?– Depends on whether or not you are full – time– Some have $10 minimum, paying $5 blog – Others pay $10-15 an hour
• When deciding whether or not to accept a blogging wage, consider – How much work is in involved in writing the post.–Will you be expected to research or interview?– Are you expected to bring in traffic and promote each post?– How many hours (or minutes) can you really dedicate
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Intuit Confidential
Option 9: Flipping Blogs
• Really only can do if your blog is successful• You can sell it on the open market• But you will probably have to stick around and keep writing• Some simple steps:– Pick a niche that there is some demand for– Add unique and quality content often–Work on getting backlinks (others linking to your site)– Develop a readership/following–Write posts with good keywords to bring in search engine traffic– Get good page ranking(http://www.makemoneyworkonline.com/2008/08/flip-your-blog-part-
1.html)
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Intuit Confidential
But how valuable is your blog
• Simple equations
Annually profits * 12X Monthly Repeatable Profit
Assets = (Design value + Subscriber value + Tech value)
Intuit Confidential
Option 10: Public Speaking/Consulting
• If you become an expert, you can speak at conferences : )
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