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EAVESDROP DIPSTICK #002Blackberry Bold 9000
E S P. .eav esdrop s ilhouette perspect iv e
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Eavesdropping on conversations about the Blackberry Bold 9000
SAMPLE EAVESDROP REPORT
Blackberry > PDAs > Bold 9000 > Overall
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• Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including• Building Domain knowledge dependent lexicons• Analysis with Proprietary tools for classification of pain points
• Analysis included competitive analysis (feature wise comparison of products against competitors’) and comparison of applications supported by the smartphone
To understand customer expectation mismatches in the smartphone space
Challenge
Solution
• Overall comparison revealed positivity in terms of Brand perception and
Features in the smartphone
• Ease of Use and Audio quality were some of the issues with the Blackberry
Bold 9000
Take Aways Features
Application
Design Audio Quality
BrandPerception
Ease Of Use
Battery
Extract themes from user generated content across customer touch points
Spark viral trends using web 2.0 concepts over the internet
Analyze drivers and patterns behind brand
perceptions
AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA
DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS
Page number 6 of 12
Deliverable
eavesdrop report on named brands on a periodic basis
Deliverable
silhouette report on named brands on a periodic basis
Deliverable
Strategy Consulting to leverage web 2.0 for your brand
SILHOUETTEEAVESDROPTM
PERSPECTIVE
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TM
Fractal is a leading provider of customer intelligence to consumer-oriented
businesses. Fractal's solutions help companies across the globe drive competitive
advantage through a deeper understanding of their customer base, and using this
understanding to drive intelligent interaction with customers.
United States
+1 201 633 8728
Rest of the Globe
+65 6443 1926
www.fractalanalytics.com
India
+91 22 6704 2444
kal.eidoscope.com
KaleidoscopeS OCIAL MEDIA ES P
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