Embed Size (px)
DESCRIPTION
These slides describe a business model for conformal electronics that is based on my (Jeffrey Funk) class on business models at the National University of Singapore. Such electronics combine organic materials and meshes to be flexible, breathable and water proof. For example, a major application is in health care. They can be attached to the skin as skin patches to gather and transmit physiological data. For more detail on business models in general, see my (Jeff Funk) slides.
Citation preview
The Rise of Conformal Electronics
Wong Hin Kai A0098451
Xia Liang Zhou A0103269
Thilani Abeysinghe A0082206
Chen Zhao A0098564
Qu Xian A0104376
Tay Gee San A0098527
a shapely future for circuits
high-performance electronics that can stretch, twist and expand
conventional electronics are rigid and brittle
printed, flexible electronics lack performance and reliability
thin means flexible
how do we make electronics thin and conformable?
but being flexible is not enough
build a stretchy mesh with electronics on thin islands
connected by springy bridges
print mesh onto thin plastic which holds the entire mesh together
build body-worn stickers which seamlessly measure our body activity
breathable waterproof
yet
core technology deployed to allow conformal coupling to the human body
all on an ultrathin patch that mounts onto the skin like a temporary tattoo
digital health - moderate development cycle
- high growth potential
- white space opportunity
modular system with onboard sensing, processing, power and communication
wireless connectivity
informed user
continuous data
analysis
seamless sensing
digital health - moderate development cycle
- high growth potential
- white space opportunity
high degree of body conformance
comfortable, almost
unnoticeable
rigid, brittle
restricted movements
high mobility
digital health - moderate development cycle
- high growth potential
- white space opportunity
wearable digital monitor
limited mobility
health wear
easy to apply
modular, diverse substrates
digital health - moderate development cycle
- high growth potential
- white space opportunity
wearable digital monitor
health wear
complex connections
proprietary textiles only
Skin Patch
Wearable Digital Monitor
Health Wear
High
Low
digital health - moderate development cycle
- high growth potential
- white space opportunity
sports & fitness - short development cycle
- rapid uptake with high volumes
- short product cycle
0
2
4
6
8
10
12
14
16
18
30 29 28 27 26 25 24 23 10 9 8 7 6 5 4 3 2 1
Number of Physical Analysts, 2011-12 Season
number of
analysts
ranking
sports & fitness - short development cycle
- rapid uptake with high volumes
- short product cycle
tracks your every step
total distance, speed, height
but it is restricted to monitor performance only
sports & fitness - short development cycle
- rapid uptake with high volumes
- short product cycle
Real-Time Data Transmission
High Accuracy High Mobility
• Stretchable, Durable
• Traditional Material
• Revolutionary Technology
Low Cost
Seamless Sensing
sports & fitness - short development cycle
- rapid uptake with high volumes
- short product cycle
Full Spectrum Monitoring
Conventional
Wrist Band
Skin Patch
High
Low
sports & fitness - short development cycle
- rapid uptake with high volumes
- short product cycle
medical device - long development cycle
- low volumes with high margins
smart balloon catheters
stretchable polymer-electronic
composites
ultrathin sensors embedded on surface of
balloon provide direct sensory feedback
springy interconnects that can expand
several times of original length
conventional
catheter
medical device - long development cycle
- low volumes with high margins
better understanding of “what‟s happening at the far end of the catheter”
improves the placement of stents and artificial heart valves
* Source: National Heart, Lung and Blood Institute
medical device - long development cycle
- low volumes with high margins
inefficient and
time-consuming
• second catheter to freeze tissue and kill cells causing
arrhythmia
conventional method
efficient catheter for mapping and ablation
• first catheter to identify and
map abnormal tissue
2 1
medical device - long development cycle
- low volumes with high margins
passive, manually-activated, and
skills dependent
• largely „analog‟ systems
• subjective treatment
decisions
conventional method
digital, and intelligent system
Conventional Catheter
Smart Balloon Catheter
High
Low
medical device - long development cycle
- low volumes with high margins
military device - long development cycle
- low to moderate volumes with high margins
high-efficiency gallium arsenide PV cells
stamped on as a grid, with metal islands millimetres across rising up from the
substrate
ultrathin, flexible and stretchable solar
directly integrated into fabrics, helmets
military device - long development cycle
- low to moderate volumes with high margins
conventional solar
stretchable
lightweight
high efficiency
extreme mobility
rigid, heavy, low mobility portable solar
lower efficiency, not stretchable
military device - long development cycle
- low to moderate volumes with high margins
solar soldier – australia‟s vision
hardy, durable
inconspicuous
obvious, low concealment
feeble, fragile
military device - long development cycle
- low to moderate volumes with high margins
Stretchable Solar
Conventional Solar
Portable Solar
High
Low
0 50 100 150 200 250
2011
2016
2025
Global Flexible Electronics Market *
US$B
* Source: International Electronics Manufacturing Initiative (iNEMI)
digital health - moderate development cycle
- high growth potential
- white space opportunity
Rising Healthcare Needs ascending healthcare expenses • 20% of global GDP by 2020
limited professional resources • 1 physician, 2 nurses, and 2 hospital beds per
704 population in 2011
growing elderly population • 1 in every 6 people > age 65 in 2025
– increasingly prone to numerous health risks
– shortage of funds
US’ medicare hospital fund to bankrupt by 2024
– more demands on eldercare providers
average of 3.1hrs per day spent on eldercare
activities by informal providers in the US
0
10
20
2000 2010 2020
% GDP
Scope of
Activities
Cash Flow
R&D
Design
Venture Capital
Suppliers
Individuals Organizations Professionals
Distributors
Component
Manufacturers
OEM
Agents
Retailers
Partners
- Revolutionary and Patented Technology
- Strategic Alliances with Established Brand Names
- Leveraging Existing Industries
- Non-existing Complementary Assets
- Unestablished Sector Branding and Reputation
- Favorable Market Conditions
- Limitless Applications; Infinite Possibilities
- Research Grants and Awards
- Competitors / Imitators
- Raw Materials Costs
- Stringent Government Regulations
reshaping electronics
will change your way of life
