©2010 NAVTEQ All Rights Reserved.

The Mission

To deliver a mobile voting authentication and verification platform

that transforms mobile devices into trustworthy voting machines

for any election or SMS polling process.

The Mission

We believe LBS technology holds profound social impact to

improve eDemocracy with mobile apps for social good.

eVOTZ

Motivation

The ProblemInconvenient and low-voter voter participation

Legacy systems

Paper-based

Manual-counting

Business Opportunity

To deliver a new LBS voting authentication and API

verification platform to turn any mobile handset into a

trustworthy and secure voting machine.

Business OpportunityeVOTZ solutions address unsatisfied needs and opportunities:

• Generally low-voter participation in elections

• Current PC voting not considered trustworthy

• eGovernment mandates call for transition to Web

• Logical step for modernization of legacy systems

• Tap into existing large eGov voter administration budgets

• Sustainability

• For people living with chronic diseases or disabilities

Business OpportunityNMO revenue opportunity - TV Audience Voting

Business OpportunityAudience TXT voting shows broadcast on virtually everyTV network in every market, everyday … worldwide!

• Shows generally have no voter pre-registration controls

• Can be influenced by automated power texting and dupes

• Potential benefits to add premium TXT solution options for NMO revenues & consumer advertising database registration marketing opportunities with trustworthy voting

Business OpportunityeVOTZ is better niche solution for reality TV voting:

• Provides one-time registration step and database

• Controls voting results by time of day and rules

• Works on most phones without requiring Internet

• Brings higher trust voting options to mobile devices

• Can add mobile operator service revenue opportunity

The SolutionCombines geo-tagging with SIM card for secure voting

The SolutioneVOTZ automatically acquires location data, then dynamically

matches & verifies geo-location with voter’s identity and details.

The SolutioneVOTZ geo-fences voter’s current location within range to

registered postal mail address to authorize & verify permission(s).

The SolutionOur LBS and SIM card apps make voting BETTER

• Based on 2 years R&D from election and eGov experts• Use cases: Govt. elections, shareholder proxy, TXT polling

The Solution

The SolutionGPS or Network Mobile Operator Information based app

Mobile or SET-Initiated Network Initiated Uses SIM card solutions with SIM tool-kit Uses SIM card solutions with SIM tool-kit

Uses GPS APIs from device chipset Uses network-based location

Requires a client download or pre-installed A-GPS location on an A-GPS device

A-GPS option with network operator sign-off Network services Gateway to access

location API

Multiple LBS deployment solutions with or without SIM info gathered from NMO or Enterprise LBS aggregator

The Solution• Today, eVOTZ can provide "background" location access to phones on AT&T, Sprint, and T-Mobile network creating location-aware web, WAP, or SMS solutions with a single set of APIs incorporating Veriplace API

• eVOTZ can access cell phone lat/long positions and matchto real-world postal mail addresses using simple, REST-based, web services APIs that puts location of over 2/3 ofall mobile phones in U.S. within entire portfolio of handsetson AT&T, Sprint, and T-Mobile

• Includes both smartphones and feature phones!

The Solution

Exploring Motorola iSIM “sticker” option for voting: • Motorola iSIM (“intelligent SIM”) is flexible wafer that can be attached by subscriber to original SIM

• Provides additional services controlled OTA by SIM tool kit

Customer BenefitseVOTZ makes any election or authorized response process BETTER

Solution DemoBecause each voting process represents different operations workflow, the API

being presented today demonstrates eVOTZ building blocks

in a full capability demonstration.

Customer BenefitseVOTZ offers new OPTIONS to securely vote by mobile

• Vote via text message, phone call, web services and more

• We represent alternative and complement to paper-based voting

• Long-term, we anticipate by 2014 virtually all election process can better managed with our NAVTEQ mobile LBS and SIM solutions

Business ModelRevenue model:

• Monitized by transactional voting fees—election or voting authority pays for each completed vote or registration applying SIM security and/or GPS authentication elements. Plus management fees - to serve voter registration, ballots, and report results.

• Manage payments with Tanla ready payment and license management

• Testing “freemium” model—fall in love with free service & charge for extra features or special voting events with NMO premium text.

• Scaling and opening our APIs to encourage 3rd parties to build on top of the eVOTZ voting platforms or integrate them with advertising “sponsorship” monitization or by licenses.

Business ModelCost structure to official eGOV voting authorities:

• eVOTZ fees to voting authority .10 to .75 ¢ per vote range

Less than cost of paper/postage and manual paper ballot or other processes (return postage, printing, tabulating, etc.)

•Cost range includes revenue share for NMO and partner sharing and fees (examples: NN4D, Veriplace, NMOs)

•Potential IP licensing by country or usage applications

Business ModelValue-added benefits eVOTZ brings to value chain:

• Secure, convenient, trustworthy mobile voting process

• Broader participation in eDemocracy with vote simplicity

• ‘Golden nugget’ for carriers to add new LBS polling services

• New way for people with disabilities to vote-at-home

• Superb LBS and geo-fencing application and use-case

• Optional SMS per TXT fees by premium text or ad sponsored

eVOTZ expects to lead mobile voting for secure services with an indispensable LBS solution

Business ModelWhile mobile voter competition is inevitable, eVOTZ holds important IP as only standalone LBS and/or SIM solution.

• Transitioning current beta to a scalable, mission-critical platform supporting eGov market trials and SMS pilot programs with Veriplace™ and other providers and NMOs.

• Building and enhancing strategic partnerships with NAVTEQ sponsors and partners supporting 'one-stop-solution' for LBS voter authentication solutions and more customer trials.

• Planning first customer implementations and fine-tuning app development to present NMOs.

The Team

Working together since 2009Located in New York City and Canada

The TeamFounder’s background and experience includes:

• Proven CEO level experience leading companies in emerging technology, Internet, and biotechnology industries (CEO of NewSight 3D display co.)

• Leadership at American Express Company 11 years leading card services

• President of AOL “You’ve got Pictures” digital imaging app business

• Managed strategy business for Quantum Genomics, from a startup leading to IPO with 59 million Euro valuation in July, ’09

• Twice named by Nokia “Champion” mobile developer in USA

Company MilestoneseVOTZ secure mobile voting system and method developed:

• U.S. Patent filed, internationally pending

• Recognized as breakthrough API creation & solution:

• Microsoft: “Best Mobile Experience”

• Alcatel-Lucent: “Best” worldwide NFC mobile solution

• SIMalliance: Global “Killer App” for SIM cards

The MarketFor any eGovernment or TV audience contestant voting event where authentication and security are

important for trustworthy results.

Target Market Opportunities• eGovernment ‘Official” Voting

• TV Broadcast Audience Voting (SMS)

• Postal Mail “Absentee” Ballot Voting

• Mobile Web & Text (SMS) Voting

• Shareholder Proxy Voting Services

• Employee Representative Elections

• eDemocracy in Emerging World Markets

• Value-add Mobile Voting Operator Services

Market ImplementationDeploy patent-pending SIM and LBS applications for:

- Election voting in U.S. and EU markets - SMS apps to offer mobile voting in emerging markets - University test apps – student and university voting - TXT geo-location voting polls – TV audience shows - Integration across other apps (native, 3rd party, OEM)

Strategy for short-term revenue with basic GPS TXT appsbalanced by enhanced SIM security and Web smartphone market growth

First CustomersMobile SIM voting apps presented to U.S. Election Commission

Testimony resulted in invitation for planned research grant

First CustomersMobile World Conference Presenter – February 17, 2010Met prospective global market customers and partners

First customers:Italian and EU Markets – Leading NMO, Incard and a TV network

South Africa test planned for emerging markets votingSIMalliance.org – Invited to present March 19th in Rome

First CustomersSIMalliance - Named SIM “Killer App” emerging growth company business

Now developing interoperability standards with SIMalliance

Target MarketeVOTZ Market Test in South Africa Market for Secure and Convenient Mobile

StrategyComplete & deploy eVOTZ SMS geo-location voter solutions in 2010

• Why? SMS apps apply less security compared to full SIM card authentication elements yet provide simple solution to deploy non “official” eGovernment elections—a path for immediate company revenue with multiple customers outside eGov market.

• Build and enhance strategic partnerships with NAVTEQ sponsors and NMO partners supporting 'one-stop-solution' for LBS and geo-fencing voter authentication and customer trials.

•

The next 18-months

Financial Plan – Raise $1.5 million – Valuation Details

LBS to be critical for secure voter apps within the next 3 - 5 years

Mobile voter market projected to be worth $1 billion plus by 2015

Valuation Basis:

- Expected licensing valuation of intellectual property

- Completed software development and customer success stories

- NAVTEQ NN4D market launch support & partner guidance

SummaryWe are now creating the milestones:

• In active partner and first customer development phases

• Developing Web-enabled application/software applying Veriplace APIs

• Building solutions with SIMalliance that leverage existing infrastructure of the MNO industry and combine it with SIM and geo-fencing location intelligence for verification

• Exploiting huge potential of SIM integrating geospatial data

SummaryeVOTZ geo-tagging API & voting productivity solution is Business “doing good” and poised to make difference with an innovative LBS data mining business model

• Commercial appeal to consumers, TV and eGov for trustworthy voting

• Can be indispensable part of consumer voting experience, worldwide

• Appealing solution auto integrates with 3rd party apps in background

• NAVTEQ LBS effectively applied to novel geo-fencing solution app

Summary

• eVOTZ is a LBS data innovation and app that stands above all the rest.

• An idea that could truly change way people apply LBS data and mobile.

• An idea that demonstrates how mobility improves the lives of millions of people in U.S., EU and emerging markets.

• An app that can help operators increase their ARPU.

• An idea that recognizes a good business opportunity can also contribute to doing good–and making a difference in the lives of people.

• An API integration across other apps (native, 3rd party, OEM).

• A sustainable solution that is poised to make money and expand rapidly with NAVTEQ’s ecosystem partners!