Presentation by: Group-1Karan Sachdev

Surya.SA.N Vinayan

Vineet Kumar DalmiyaNavdeep

Jayna Patel

Guided by:Prof. Rema Wisvanathan

Brand Management People Management Customer Management

Unveils top level structure and governance model  The new structure strengthened empowerment & accountability for business leaders of individual companies. Enhanced the existing high degree of professionalism in the group.  Bharti Enterprises will be the strategic architect for all businesses of Bharti 

Bharti Telecom Limited (BTL) incorporated in 1986. Bharti Telesoft formed in 1999. FieldFresh Foods Pvt. Ltd. incorporated in 2004. Bharti AXA Life Insurance started its operations in December 2006. Bharti Retail Pvt. Ltd. Incorporated in July 2007.

STRENGTHS More than 65 million customers (July 2008). Stakeholders include Sony-Ericsson, Nokia - and Sing Tel, with whom they hold a strategic alliance.  Nationwide Network Coverage.

WEAKNESSES Start-up business had to outsource to industry experts in the field. Until recently Airtel did not own its own towers. Lack of any real emerging market investment opportunity for the business once the Indian market has become mature.

OPPURTUNITIES The tie-up with Google can only enhance the Airtel brand. Global telecommunications and new technology brands see Airtel as a key strategic player in the Indian market. Bharti Airtel is embarking on another joint venture with Vodafone Essar and Idea Cellular to create a new independent tower company called Indus Towers.

THREATS Airtel and Vodafone seem to be having an on/off relationship. Bharti Airtel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market. The quickly changing pace of the global telecommunications industry could tempt Airtel to go along the acquisition trail which may make it vulnerable if the world goes into recession. 

Leading Competitors- Vodafone, idea…Competitive price, distribution and customer satisfaction strategies

Airtel Connect showroomsFirst player to launch roaming cellular services, web message and call hold facilityAttractive pricing strategiesFocus on youth

Bharti Airtel is a leading integrated telecom services provider with operations in India and outside India

• Overall customer base crosses 9.66 crore.• Highest ever-net addition of 3.24 crore customers in a year.• Market leader with a market share of all India wireless subscribers at     24% (23.7% last year)• Total Revenues of Rs. 36,962 crore (up 37% Y-o-Y).• EBITDA of Rs. 15,168 crore (up 33% Y-o-Y).• Cash Profit from operations of Rs. 14,007 crore (up 26% Y-o-Y).• Net Income of Rs. 8,470 crore (up 26% Y-o-Y).

At Bharti, the answer is “We want neither professionals nor entrepreneurs to lead this enterprise—we want professional entrepreneurs.”

Each of the company’s businesses aspires to become the leader in its sector within India. The ultimate destiny of these enterprises will then be to grow abroad. Just over the horizon lies the next challenge for Bharti—instilling in a global enterprise the ethos of the professional entrepreneur, conceived and forged in India.

• www.wikipedia.com• www.lifepositive.com• www.marketingteacher.com• www.bharti.com• www.zimbio.com

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