Bharat earth movers ltd (beml)

Bharat Earth Movers Ltd (BEML)

BEML

• 1964

• PSU (54% Government of India)

• Mini-Ratna

• Main Line of Business– Mining & Construction– Defence– Rail & Metro

BEML

• Eight manufacturing units spread over four locations – Kolar Gold Fields (KGF) Complex (around 100 Km

from Bangalore) • Earth Moving Division • Rail Coach Unit II • Heavy Fabrication Unit • Hydraulic & Powerline Division

– Mysore Complex (around 130 Km from Bangalore) • Truck Division • Engine Division

– Bangalore Complex - Rail & Metro Division– Vignyan Industries, Tarikere - Steel Castings

Vision

• To become a market leader, as a diversified company, supplying products and services to Mining & Construction, Rail & Metro and Defence sectors and globalize its presence.

Mission

• Improve competitiveness through organizational transformation and collaboration / strategic alliances / joint ventures in technology.

• Grow profitably by aggressively pursuing opportunities in national and international markets.

• Attract and build people in a rewarding and inspiring environment by fostering creativity and innovation.

Objectives

• To maintain a dominant position in design, development, manufacture and marketing of Defence, Earthmoving & Construction and Rail & Metro equipment.

• To diversify and grow. • To provide total engineering solutions to its customers. • To internationalise operations by enhancing exports. • To improve profitability. • To maintain State-of-the-Art technology for all products. • Re-orientation of the business operations to match

present scenario. • Continuous building of skills and competencies to bring

about Executive Effectiveness for Management Succession.

Product Mix

Industry & Competitive Analysis

Construction and Mining Equipments Industry (CME)

Source: Construction & Material Handling Magazine – April 2007











• Industry Competitiveness– Threat of New Entrants– Competitive Rivalry– Threat of Substitutes– Supplier Power– Customer Power


• Key Success Factors– Post Sales Support– R&D Innovation– End to End Service


• Competitors– JCB India– L&T Case and L&T Komatsu– Ingersoll-Rand India Ltd– TELCON– Voltas– Godrej & Boyce Mfg. Co. Ltd.– Escorts Construction Equipment Ltd.– Action Construction Equipment Ltd


• BEML – first move advantage & leading player

• Achieved forward & backward integration

• Manufacturing Flexibility

• Joint Ventures in Mines

• Expanding distribution and marketing network

• Expansion in Latin American market


Railway & Metro Products Industry

• Turn Around in Indian Railways

• Limited Production of Rail Coaches

• Cast Product Range

• High Demand for Metro Coaches & absence of domestic competition

• Decicated Production Facility and Expansion

• Order Backlog

Railway & Metro Products Industry

Defense Products Industry

• Capital Expenditure has increased by 27%

• BEML is Defense Public Sector Undertaking

• Technological Ties

• Volatile Segment for BEML

Defense Products Industry