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HOW TO BECOME A GLOBAL SUPERSTAR
Dr. Andrea Pennington www.MakeYourMarkGlobal.com
Publishing Web Platforms Speaking Podcasting Television
EXPAND YOUR BRAND REACH
5 KEY ELEMENTS OF SUCCESSFUL BRANDS
Clear value proposition = what you give in exchange for their time & attention
Well defined niche = your target audience
Compelling brand slogan
Engaging portrait photo
Cohesive graphic style
THE VALUE OF PERSONAL STORY
PERSONAL BENEFITS
Increased self-confidence & ease
Better bonding & connection with others
Improved self-acceptance & peace of mind
Exposure ~ Credibility ~ Relatability
PROFESSIONAL BENEFITS
More speaking engagements & media bookings
More clients with greater loyalty & engagement
Spinoffs: courses, workshops, seminars
2x Olympic Finalist World Cup Moguls Champion
ANJA BOLBJERG
The power of an invitation or suggestion to do something beats Jante every time for me.
It's like a stamp of validation that you have something worth sharing.”
“About the Jantelov, it is something I have to fight every time I put myself out there, but I refuse to let that stop me from going out there and saying yes to doing a TED talk or write a book or do a video.
So I go for it and deal with it and learn from it each and every time :-)
GEGGA BÍRGÍS
Author, Artist, Midwife
BITTA R. WIESE
Author, TFT Trainer, Therapist
250K views in 8 months
DEFINE YOUR X-FACTOR
What makes you unique?
Your Personality
Your X-Factor
Your Character Strengths
Your Special Talents
What do you stand for?
YOUR BRAND IDENTITY
Outline your MVPs.
Your Mission
Your Passion
Your Values
RS
VP
- The RSVP Method -
DESCRIBE YOUR DELIVERABLES
Results
Value
Success
Proposition
PRACTICE YOUR ELEVATOR PITCH
Website
Your url should tie to your brand or full name
Include a tag line in the banner or site description
Submit a sitemap to Google
Add Google analytics
Consider heatmaps
YOUR ONLINE PLATFORM
Website
SEO: keywords, meta tags & descriptions
List your business with Google Maps for local search visibility
Create audio & video content
YOUR ONLINE PLATFORM
BLOG, VLOG & PODCAST
Prestige
Connection
Authority
Credibility
BLOG, VLOG & PODCAST
Inbound links
10X ROI
Visibility
More optins
Social Media Consistency
YouTube
Pinterest Instagram
PUBLISHING YOUR PERSONAL STORY
Print Book
Co-author
E-book
Single Author
WRITE YOUR PERSONAL STORY
Summarize practical takeaway advice or guidance
Transformation from one state to another
Techniques used along the way
Lessons learned along the way
Develop a Story Arc: Beginning ~ Middle ~ End
PUBLISH YOUR PERSONAL STORY THIS YEAR!Co-author a book this year!
Become a published author among your peers
Contribute a story that connects withthe reader instantly & on multiple levels
Get your writing proof-read & edited by a professional
Receive 20 printed copies of the book
Receive a digital copy to sell online on your site
Promote the book with the other contributorsin an online promotional ‘book tour’
Dr. Andrea Pennington [email protected]
+33 6 12 74 77 09
www.AndreaPennington.com www.MakeYourMarkGlobal.com
Personal branding Content development
Media production and publishing
Q&A
