Social Media Marketing

Step by step to your success!

Why Social Media?

•Fish where the fish are.•Be a part of the community of experts.•Inexpensive compared to traditional forms of media.•Fundamental shift in how we communicate.•Watch the reaction of your brand in real time: Groupon.

Why Social Media?

It’s not just kids.

People make recommendations based on their social Network “friends.”

When someone becomes a fan of your business, they are giving you permission to market to them- in fact, they WANT information from you – Demand marketing!

Social Media NecessitiesBuild Trust.

Earned by creating a “Highly satisfied” customer experience.

Starts with a foundation of authenticity and open communication.

Add value from the customers perspective.

It’s all about the content.

Your ability to create compelling text, audio, video and images is directly related to building interest in your site and business.

Content should be targeted to your audience

Use key words in content.

ALWAYS respond in an open, honest manner – be transparent.

How you respond to negative comments says a lot about you.

Social Media Etiquette

Think before you speak.

Don’t sell incessantly. Add value. Give as much as you get.

Speak like a real person, not a marketing piece.

Listen. Social Media is a two way street.

Share other people’s work – and attribute it a such.

If someone comments on your page, acknowledge their comment.

Be genuine. Reflect the personality of your company (or self)

Social Media Overview

• MySpace• Music Industry

• Flickr/Photobucket• Photo Sharing

• YouTube• What do you want to see?

• Foursquare• Location based applications

• Yelp• Restaurant reviews

• Paper.li• Online “newspaper”

Facebook

• Over 800 million active users

• Average User has 130 “friends”

• Over a billion objects that people interact with

• Pages, groups, events

• More than 30 billion pieces of content are shared each month

• Web links, news stories, blog posts, photos…

• Over 50% access FB through their smart phone.

Facebook

Set up your page – as a business – not a person.

Use available tools & apps

welcome tabs

constant contact tabs

Cause/Donations on your Facebook page

Include call to action

Facebook ads

Hyper-targeted

Set your own budget

Push to your page/your website

Facebook Strategies

Create a strategy

Define your target audience

What are you trying to achieve?

Increased traffic to your website?

Better customer service?

Deepen the relationship with your customers?

Increase sales?

Content

Content generation plan

Who updates when?

How frequently?

What will the content be?

Where will it come from?

Content

Create an editorial calendar

What are the specials?

What product are we featuring?

Industry specific tips

Follow 80/20 rule

Ask questions – ask for responses

Content

Reflect the personality of your business

Speak to the target

Post regularly

How much is too much/how much is not enough

Time of day?

Pay attention to Facebook/Twitter notifications

Respond to all comments/questions

Promote your pagesEmail Signatures

Business Cards

Signs throughout your business

Every Ad you do

Employee activity:Share/Like

LIKE BOX!

Tools and Resources

Hootsuite

Tweet Deck

Radian6

Mashable.com

Socialmediatoday.com

http://www.slideshare.net/stevepeck/social-media-clear-channel-seminar

Inside facebook

Social Media Examiner

Seth Godin

Brian Solis

Groundswell

6 Pixels of Separation

Socialnomics