Barack Obama’s Social Barack Obama’s Social Media Lesson to Small Media Lesson to Small

BusinessesBusinesses

Presented by: Presented by:

Brent Leary, CRM Brent Leary, CRM EssentialsEssentials

““People People likelike doing doing business with business with people theypeople they likelike……

……and and lovelove doing doing business with business with people they people they trust!”trust!”

But how do you get But how do you get people to people to likelike you when: you when:

• They don’t know you They don’t know you existexist

• They don’t live near They don’t live near youyou

• You don’t have a big You don’t have a big marketing budgetmarketing budget

Sales & Marketing Sales & Marketing Challenges Challenges

The Problem• Avg. Business has Avg. Business has 7%7% awarenessawareness• 90%+ 90%+ of market not ready to buyof market not ready to buy• Awareness = Awareness = 6-76-7 touches per yr touches per yr • 80% of new sales take80% of new sales take 8-15 contacts8-15 contacts to gain to gain

interestinterest• Avg. salesperson abandons after 1-2 callsAvg. salesperson abandons after 1-2 calls• 50%50% of all leads buy – in of all leads buy – in 6-186-18 monthsmonths• ResultResult

– Huge numbers of missed Huge numbers of missed opportunitiesopportunities

* Source: Cargill Consulting Group, Inc., Griffin Consulting Group, Sales & Marketing Mgmt Magazine, Harvard Business Review, Dartnell Institute

Who can help us Who can help us win friends win friends and and influence people influence people in a Web 2.0 in a Web 2.0 world?world?

Barack Obama: Yes We Can???Barack Obama: Yes We Can???

• A A BlackBlack guy… guy…• With a With a funnyfunny name… name…• And that And that notoriousnotorious middle name… middle name…• Having serious pastor Having serious pastor problemsproblems……• Wearing Wearing thisthis outfit…. outfit….• Wants to be the next Wants to be the next POTUSPOTUS??

SAY WHAT?SAY WHAT?

Barack Obama: He Did Barack Obama: He Did What???What???

• Raised over Raised over $250M$250M……• From From ordinaryordinary folks… folks…• Donating Donating smallsmall amounts… amounts…• Winning contests in Winning contests in Iowa, Iowa,

Montana, North DakotaMontana, North Dakota, etc…, etc…• To beat the Clintons???To beat the Clintons???

That’s Pretty Audacious?That’s Pretty Audacious?

How did he do it?How did he do it?

Barack Barack Blogs…Blogs…

Barack‘s onBarack‘s on“He’s building a new building a new Democratic Democratic infrastructureinfrastructure, regimenting it under his brand, and enlisting new enlisting new technologies technologies and more sophisticated voter contacting techniques to to turn it from a normal Get turn it from a normal Get Out The Vote (GOTV) Out The Vote (GOTV) effort into a lasting effort into a lasting movement.movement.”

ZDNet May 2008

Barack‘s on Barack‘s on YouTubYouTub

Barack‘s got Barack‘s got widgets too!

Barack is Barack is even oneven on

And Barack And Barack Podcasts…Podcasts…

Easy Things to Build Up Easy Things to Build Up Your GQ (Google Quotient)Your GQ (Google Quotient)

• CommentComment on popular industry blogs on popular industry blogs• WriteWrite reviews on Amazon, reviews on Amazon,

Epinions.com, etc.Epinions.com, etc.• ParticipateParticipate in conversation already in conversation already

taking placetaking place• LoadLoad content on sites like content on sites like ScribDScribD

and and Slideshare.netSlideshare.net

““Dramatize your Dramatize your ideas”ideas”

New Tools of the TradeNew Tools of the Trade

del.icio.usdel.icio.us

““COLT 45… it does COLT 45… it does it every time”it every time”

Create content that will make Create content that will make people people CComment omment OOn and n and LLink ink TTo ito it

Thank You!Thank You!

• Brent Leary• BLEARY@CRM-ESSENTIALS.COM• Blog

– WWW.BRENTLEARY.COM

For More Show Info: www.BusinessTechnologyRadio.comFor More Show Info: www.BusinessTechnologyRadio.com