dd THE BALANCE OF PUBLIC OPINION IS SHIFTING

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dd THE BALANCE OF OPINION ON CLIMATE CHANGE IS SHIFTING

Cambium LLP all rights reserved Latest scientific research into Climate Change January 2014 Warming of the climate system is unequivocal, human influence on the climate system is clear, and limiting climate change will require substantial and sustained reductions of greenhouse gas emissions.. 5th Report - http://www.climatechange2013.org/images/report/WG1AR5_SPM_FINAL.pdf

Cambium LLP all rights reserved World Leaders Barack Obama, USA First carbon pollution limits on existing power plants in the U.S I refuse to condemn our children to a planet thats beyond fixing. In America, we dont have to choose between the health of our economy and the health of our children http://bit.ly/1pT2PN0

Cambium LLP all rights reserved World Leaders Angela Merkel, Germany We have to be aware of what it will cost if we dont act every delay will cost the Stern review has made that clear, she said, referring to a 2006 UK government study on the future costs of climate change. http://www.rtcc.org/2014/07/14/merkel-returns-to-climate-politics-with-call-for-eu-leadership/#sthash.OJC0mGpw.dpuf http://webarchive.nationalarchives .gov.uk/+/http:/www.hm- treasury.gov.uk/independent_revie ws/stern_review_economics_clima te_change/stern_review_report.cf m

Cambium LLP all rights reserved World Leaders - Narendra Modi, India In India, Narendra Modi - major push on renewable energy and recognised that climate change is a reality by establishing a new $18.5m national climate adaptation fund to help Indian farmers cope with worsening climate impacts. - India Doubles Tax on Coal to Fund Solar and Wind - http://www.juancole.com/2014/07/green-energy-doubles.html

Cambium LLP all rights reserved World Leaders - He Jiankun, China http://www.scmp.com/comment/article/1548648/clean-energy-takes-stage-china-national-interests-evolve Chinas leaders recognise the increasing need for action He Jiankun, (Chairman of the Advisory Committee on Climate Change), seeking a cap on emissions in the 13th five-year plan spanning 2016-2020

Cambium LLP all rights reserved Global Financial Leaders - IMF chief http://www.eco-business.com/news/imf-urges-higher-energy-taxes-fight-climate-change/ Christine Lagarde we need to go well beyond the elimination of direct cash subsidies, and make sure that energy tax systems around the world properly reflect environmental side effects

Cambium LLP all rights reserved Left unchecked, climate change has the potential to become a significant barrier to our growth strategy, and that of just about every other company. As scarcity and volatility continue to increase prices of raw materials, businesses will see increased pressure on profit margins, reducing growth and the ability to invest. Climate change risks not only tipping the poorest into deeper poverty, but pulling the emerging middle classes back into poverty as well. Business Leaders Paul Polman, Unilever

Cambium LLP all rights reserved Opinion Leaders Catholic Church http://bit.ly/1uaK3bH The destruction of South Americas rain forests and other forms of environmental exploitation is a sin of modern times. This is one of the greatest challenges of our time: to convert ourselves to a type of development that knows how to respect creation

Cambium LLP all rights reserved Opinion Leaders HRH Prince Charles http://bit.ly/1k9y3TN Boards struggled to see how environmental or social issues had a place at their table and yet, as A4S (Accounting for Sustainability) has only too clearly shown, these issues can, and will, have a profound impact on the bottom line, both now and even more so in the future.

Cambium LLP all rights reserved Major UK Organisations - MOD The growth of cities will provide opportunities to make better use of the worlds resources but will expose many of the millions living in coastal cities to the risks of flooding as rising sea levels and more frequent and destructive weather events begin to test resilience And climate change and the consequences of warming will affect food and water availability for many. http://bit.ly/1r65vsR

Cambium LLP all rights reserved Major UK Organisations - BMA British Medical Association British Medical Journal in March that called for divestment from fossil fuels because of the "scale and immediacy of the threat to human survival, health and wellbeing" posed by unmitigated climate change. http://bit.ly/1wZpdIG

Cambium LLP all rights reserved Major UK Organisations Inst. Of Civil Engineers http://bit.ly/1wZsqYu Increasingly extreme climactic conditions compounded by demands from a growing population mean that we can no longer provide and operate infrastructure at all times and to the high levels of service expected

Cambium LLP all rights reserved Implications for your business This shift in public opinion poses important questions for your business

Cambium LLP all rights reserved Implications for your business How is your business prepared for this major change in opinion? How relevant is your Companys Proposition to the climate challenge? How can you help your customers to respond to this new reality?

Cambium LLP all rights reserved Implications for your business In particular this shift demands a response from sales and marketing teams

Cambium LLP all rights reserved ENVIRONMENTA ECONOMIC SOCIETAL Implications for Sales and Marketing Refine your propositions to demonstrate the full value of your solution to this agenda Acquire the skills and knowledge to be credible and engage with the key decision makers in your clients Obtain market insight to discover for which of your clients this shift will have the most impact

THE BALANCE OF OPINION ON CLIMATE CHANGE IS SHIFTING

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