#B2BContentEvent

KILLER CONTENT | KILLER RESULTS

Hosted by

242 West 41st StreetNew York, NY 10036@Content2Convert

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Shifting B2B Marketing Trends

•More than 90% of B2B buying purchases start with content engagement

•More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their site.

Traditional Marketing

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Staying Afloat

65% indicated they would likely increase spending on content next year

Content + Demand Generation

= The difference between sinking or swimming

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29% plan to up their investment in search, and 25% in events

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1 in 4said they are currently considering

the role of content win/loss analysis

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Agenda

• Developing Content For The Middle Of The Funnel• Unique Content Needs of B2B Marketers• 10 Steps To Launch A Content Marketing Strategy• Quantifying The Impact Of Content• Using Content to Generate Demand, Feed The Pipeline &

Accelerate Deals• Killer Content Awards CeremonyView the detailed agenda here:

http://content2conversion.com/agenda/

The Content2Conversion Conference will present a variety of sessions focused on strategic and tactical elements of successful content marketing. Specific highlights include:

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Conference Speakers

• Andrew Gaffney, DemandGen Report• Ardath Albee, Marketing Interactions• Amanda Batista, DemandGen Report• Jeanne Hopkins, HubSpot• Jim Lenskold, Lenskold Group• Elle Woulfe, Eloqua• Jon Russo, The B2BFusion Group• Candyce Edelen, PropelGrowth• Matthew Papertsian, SiriusDecisions• Julie Fajgenbaum, American Express Business

• Ruth Stevens, Author• Mac McConnell, BlueBird Strategies • Michael Kolowich, KnowledgeVision• Christina “CK” Kerley, CKB2B Marketing• Tom Miale, MultiVu, a PR Newswire Company• Heather Teicher, LivePerson• Margaret Molloy, Velocidi• Amanda Maksymiw, OpenView Labs

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Ardath Albee

Ardath Albee, CEO of her firm Marketing Interactions, Inc., applies 27 years of business management and marketing experience to help B2B companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers. Ardath authors the popular Marketing Interactions blog and is a frequent industry speaker. Her book, eMarketing Strategies for the Complex Sale was published by McGraw-Hill.

Follow Ardath on Twitter at @Ardath421.

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Amanda Batista Working closely with industry analysts and experts,

Amanda reports on the latest trends, case studies and marketing automation technology in the BtoB space. Amanda researches and reports on the latest strategies and tactics central to lead generation, nurturing, scoring and management. Amanda writes case studies and reports on the latest trends in BtoB sales and marketing alignment. Her articles have been syndicated on RetailWire and industry blogs.

Follow Amanda on Twitter @AmandaF_Batista

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Jeanne Hopkins Jeanne Hopkins entered the world of inbound

marketing 10 years ago while working as a Marketing Director at Datum, Inc., later acquired by Symmetricom. MEC Labs then recruited her in 2007 as their Chief Marketing Officer. In 2009, Jeanne joined HubSpot as the Director of Marketing and was recently promoted to Vice President of Marketing.

Follow Jeanne on Twitter: @JeanneHopkins

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Jim Lenskold Jim Lenskold, international speaker and recognized

marketing expert, is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Follow Jim on Twitter: @JimLenskold

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Elle Woulfe Elle Woulfe is a Senior Marketing Manager at Eloqua,

focused on demand creation and revenue generation. She is responsible for filling Eloqua’s integrated marketing and sales funnel with a mix of inbound marketing and lead acceleration programs. A practitioner and advocate of marketing automation, she regularly serves as an Eloqua product evangelist and writes for the Eloqua blog, It’s All About Revenue.

Follow Elle on Twitter: @ElleHWoulfe

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Jon Russo Jon Russo has been a three-time B2B Chief Marketing

Officer ranging from former divisions of General Electric to Silicon Valley Start-Ups. His global assignments include Luxembourg, New York City, and Silicon Valley where he helped lead a $180M M&A and an IPO of SaaS mobility company iPass as a 16b officer.

Follow Jon on Twitter: @B2BCMO

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Candyce Edelen Candyce Edelen is CEO and Founder of PropelGrowth.

She develops marketing strategy and directs content, inbound and outbound marketing programs for clients in the Financial Services industry. Candyce has more than 22 years of experience launching and managing technology companies and founded four companies prior to PropelGrowth.

Follow Candyce on Twitter at @CandyceEdelen

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Matthew Papertisan Matthew is a dynamic marketing and sales professional

with nearly 18 years of experience. He joined the SiriusDecisions team in April 2011 and comes with a broad spectrum of B2B expertise, including developing, managing and executing multi-touch, multi-trigger, inbound and outbound campaigns for enterprise sales, OEM, channel, services and training teams to a broad range of audiences.

Follow Matthew on Twitter: @MatthewPaper

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Julie FajgenbaumJulie Fajgenbaum is the Vice President of Brand andSocial Media for OPEN – the division of American Expressthat serves Small Business Owners. Julie is the stewardof OPEN’s brand and is responsible for managing OPEN’scommunities of business owners across owned anddistributed platforms.

Follow Julie on Twitter: @JFajgenbaum

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Ruth StevensRuth P. Stevens consults on customer acquisition andretention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is pastchair of the DMA Business-to-Business Council, and pastpresident of the Direct Marketing Club of New York.

Follow Ruth on Twitter: @RuthPStevens

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Mac McConnellMac McConnell has an established track record of developing high-impact lead generation programs that are proven to drive leads, pipeline and revenue. As a member of top producing sales teams at both Deutsche Bank Alex Brown and JPMorgan Chase, McConnell applied digital marketing tactics to discover new relationships that had traditionally been overlooked.

Follow Mac on Twitter: @macmcconnell

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Michael KolowichMichael Kolowich is the CEO and Founder of KnowledgeVision, a venture-backed technology company dedicated to providing users with tools to make engaging and effective online video presentations. He is also editor of “Rich Content Daily,” a continuously-updated online digest of the latest thinking on rich, interactive content for marketing and learning. The founder of ZDNet, AT&T New Media, and NewsEdge Corporation, he is recognized as a pioneer in Internet content.

Follow Michael on Twitter: @MichaelKolowich

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Christina “CK” KerleyChristina "CK" Kerley's seminal industry guide, The Mobile Revolution & B2B, provides executives with a framework for navigating the dramatic shifts and harnessing the unprecedented opportunities that mobile is driving across their executive audiences. For more than 17 years, 12 of which through her own business, Kerley has worked with Fortune 500s, mid-sized enterprises and start-up companies in industries spanning technology, media, mobile, life sciences and professional services.

Follow Christina on Twitter: @CKsays

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Tom Miale Tom is a seasoned media professional who has worked in a

number of aspects of the industry including multimedia design, broadcast production, and business development. In 2006 Tom joined MultiVu, where he has continued to implement social components in to traditional broadcast services. He is constantly looking for innovative ways to enhance MultiVu’s clients’ messages through social channels. An active blogger, a few years ago Tom found a way to marry two passions (food and social media) with his site, http://notafoodie.com

Follow Tom on Twitter: @TMiale

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Heather Teicher Heather Teicher is the Director of Marketing at

LivePerson, Inc, a technology company that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel. At LivePerson, Heather is responsible for the strategic messaging, content development, and marketing communications for the award-winning LP Chat and LP Voice.

Connect with Heather on LinkedIn: Heather Teicher

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Margaret Molloy Based in New York City, Margaret is a Chief

Marketing Officer with 15+ years of experience in building marketing organizations and programs, including digital marketing, social media, and executive engagement. Margaret is the Chief Marketing Officer at Velocidi, the digital marketing agency. Velocidi provides complete digital services—including web presence, search, mobile, social, and advertising programs—anchored in rigorous strategy and breakthrough creative. The firm’s clients include leading B2B and B2C brands as well as emerging firms.

Follow Margaret on Twitter: @MargaretMolloy

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Amanda Maksymiw Amanda Maksymiw works for OpenView Labs, the strategic

and operational consulting team for OpenView Venture Partners. OpenView is a Boston-based venture capital fund that focuses on investing in high growth software and technology companies. Amanda is most interested in the way companies communicate with their customers and prospects. At work she focuses on creating and executing against branding, content marketing and influencer marketing strategies for expansion stage companies. As part of the OpenView Labs team, Amanda is responsible for developing marketing and PR strategies for both OpenView and its portfolio companies.

Follow Amanda on Twitter: @AmandaMaks

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Content Preferences Survey

Take the survey here

Today's B2B marketplace involves a host of new channels, offers and insights. DemandGen Report is surveying business executives to learn more about how you find and access information, as well as how emerging media and technology are changing your behaviors and preferences.

The Content Preferences Survey will help us and other marketers better understand how to cater to today's time-starved executives and provide valuable offers to make the most of your time.

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