B2B+C Campaign Case

MARCOM12#ComeShare

Client Personnel:Bohemia Personnel:

Hessel SutterlandMarco de BoerTom LawrenceBas HuissenSilvia Celiberti

SituationKluwer’s Adformatie organizes each year a MARCOM fair for Marketing Communications professionals. It’s one of the most important because it sets the trend for the coming year.

What will be this years theme to prolong the leader position?

Target• Increase the number of registrants to 15,000.

• Increase the number of visitors to 7,500(No-show is around 50%).

• Increase the number of exhibitors

Target group

• Marketing and communications consultants on client & contractor side

• Exhibitors

StrategyNot being the only MARCOM doesn’t mean you can’t be the only one people think of. It’s all a matter of claiming you are the only one. By writing the title in capitals, you make it BIGGER, add a year number and you’re the only annual Marketing Communications Fair that matters. Sounds too simple? It still works perfectly.

"eme each year to be ahead of the headlines to make each edition memorable.

Concept"is years theme responds to the prevailing zeitgeist; It’s the Time of Sharing. Managers, lecturers and suppliers are willing and anxious to share their know-how. More and more people are looking for content they can past through all sorts of social media.

So #ComeShare what you’d like to share at MARCOM12. Simply by adding the #hash tag we hint the social element of this year. No need to be too explicit about it.

MARCOM12: #KOMDELEN.

VisualsMARCOM12: #KOMDELEN

MediaLeafletsMoodboardsAdsBannersSignage

Leaflet annex Posterfor exhibitors at MARCOM12

Mood boardfor potential exhibitors at MARCOM12

Ad for exhibitors inAdformatie Magazine.

Spread for exhibitors inAdformatie Magazine.

Bannerson Creatie.nl.

Results"e campaign is still running. We’ll update this presentation the week a#er MARCOM12.

#komdelen 13-14 juni Amsterdam RAI.

Be memorable.For more information: Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.com

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands

+31 [0]20 42 33 555bohemiaamsterdam.com