Automobile industry1.Daniel Chow

2.Daniel Tiew

3.Clement Chen

4.Carlson Ko

5.Harwinder Singh

6.Weng Chuan

7.Chong Jin Feng

SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Foundation in Natural and Built Environment (FNBE)English 1 [ENGL0105]

History of the Automobile

• Invented for the use of transportation

• Replaced carriages and carts

The Company: Toyota

• History

• Founded in 1933 by Kiichiro Toyoda

• First Car- Toyota Model AA

UMW Toyota Motors

• Located in Subang Jaya

• 3S Service Centre

• Big showroom & service center

• Open daily 9:30am-6pm

The Interview

• Mr Abraham• Sales Executive• Toyota Subang Jaya

Main Products

• Toyota Altis

• Toyota Cambry

• Toyota Vios

• Toyota Hilux

Customers

• Mostly Malaysians

• Some expatrade

• Few foriegners

The Business• Was founded about fifty years ago, but I don’t

really know the exact date

• Under the UMW motor corporation

• Net assets exceed RM2.3 billion

• Workforce numbers more than 11,000 employees serving customers through a nation-wide distribution network

• Competitors: Honda, Nissan ,Mazda

Developments

• Toyota cars are petrol & diesel. For our future developments, we are going for petrol saving cars which are hybrid cars that is coming out around March & May this year

The Company: Lamborghini

• History

• Founded in 1963 by Ferrucio Lamborghini

• First Car: 350 GTV

Lamborghini Kuala Lumpur

• Located in Glenmarie, Shah Alam

• 3S Centre

• Open daily 9:30am-6pm

• Luxurious Showroom

The Interview

• Mr Ron

• Sales Manager

• Lamborghini Kuala Lumpur

Main Products

Aventador

Huracan

Flagship: Aventador

• RM 3.1 million• Only 4000 units will be made in the

world

Customers

• Our customers are the ones who can afford it and the desire to own a Lamborghini car.

• In Malaysia, mostly Dato’s and bosses

The Business• A few business man start up this market

because each of their passion to do this line.

• Audi bought over Lamborghini S.p.a in 1998

• Lamborghini’s Annual revenue €469 million (2012)

• Competitors: Ferrari, Porsche and Specialized cars

Developments

• We decided to shift to KL, because it had a better chance of selling here. The market is going upwards.

• New concept cars, one off exclusive cars

Comparison

Categories of automobile companies

Lamborghini(Kuala Lumpur) Toyota(Subang Jaya)

Businesses offer Car dealer and services Car dealer and services

Original founder Italian industrialist (Ferruccio Elio Arturo Lamborghini)

Japanese entrepreneur (Kiichiro Toyota) 

Key founder(local) Malaysia and Singapore Lamborghini partnerships associated

Japanese and local Malaysian partnerships

Establishment of this company This company is originally establish at overseas

This company is originally establish at overseas

Types of vehicle sell Typical expensive sports car and several models are produce only, but they are mainly specialize on it

The cars are ranging from luxury car, SUV, family cars, hybrid cars and they have less impact on selling sports car

Type of customers encounter 

A few are able to afford from investor, head of business enterprise to high states ranking people, example: “DATO”

Family, moderate income worker and business man   

Outlet or branches form this business

Currently only one branch is available in Malaysia

Peninsular Malaysia and more than thirty branches are total 

Annual revenue figures More than five million annual per year

Hundred million annual per year

Pricing of vehicles RM 2million to 3million Above RM 60,000 to RM 300,000 more

Marketing Strategy

• Monopolistic competitive

• Makes independent decisions about price and output, based on its product, its market, and its production

• This businesses there is low form of barriers to entry

Our Video