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Authors - you need to treat your writing as a business. It's NOT as hard as it sounds or yucky. This presentation walks you through what you need step by step.
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Author as EntrepreneurJulie Hedlund
www.juliehedlund.com
YOU are the CEO of Your Career
Your Business = Writing and Writing-Related Income
Invest in your business
Promote your business
Write press releases
Create curriculum guide
BYO website
Create book trailer
Create SWAG
Set up blog tour
Hire PR/Marketing firm
Hire expert to create CG
Hire web designer
Professional trailer
Graphic designer
Outsource blog tour
Business Cards
Real Estate
Products and Services
Customers
Means of promoting Products and Services
AuthorIce Cream Shop
Home page
About page
Books page (if published)
Products/Services page
Contact
Events page
Speaker page
Media Kit
Testimonials/Reviews
Resources for writers, teachers, kids, etc.
Ice Cream Shop Author
Facebook may fail
Twitter may tank
Your blog might blow up
HOW will you keep in touch with your customers?
Freebie/Ethical Bribe
An eBook on an area of expertise
A video tutorial or interview
Exclusive content
A list of tips or tools
Worksheets or templates
CONTENT THAT IS USEFUL TO YOUR AUDIENCE
Regular communication
Newsletter schedule
Auto-responders
One-off mailings
Mix helpful, information-only content with promotional (3:1)
Remember - they WANT to hear from you!
AuthorIce Cream Shop
Books
Courses/Workshops
School Visits
Coaching
Critiques
Online Tutorials
Lesson Plans
MAKE YOUR WORK WORK FOR YOU
AuthorIce Cream Shop
Blogging
Videos
Social MediaFacebook
Google+
Goodreads
In-Person Events
PR/Traditional Media
“A blog can forge a powerful new
identity for writers online, and become an adrenaline charged mainline into the hearts and minds of readers.” -- Dan Blank
Writing practice
Website traffic
Establish expertise
Find a tribe
Enables reciprocity
Audience connection/interaction
Repurpose content
Hub of social media spokes
1 billion UNIQUE YouTube visitors per MONTH
YouTube is second largest search-engine in the world
6 BILLION hours of YouTube watched per month
By 2017, 80-90% of Internet traffic will be video
That’s where your readers are!
Welcome video for your website
Testimonials
Video newsletters/vlogs
Video presentations/tutorials
Interviews
Book readings
Key word is SOCIAL
You DON’T have to be everywhere!
Choose and focus
It CAN be fun AND creative
No more whining!
juliehedlund.com
facebook.com/JulieFHedlund
twitter: @JulieFHedlund
