Creating an effective marketing plan to attract new members for your association.
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1. Attracting New Members Through Association Marketing
2. Marketing is more than selling/advertising It is a process
that: Conveys value of services and products Should have a targeted
audience Helps recruit new and retain existing members
3. Does Your Association Have a Marketing Plan? Takes effort,
but will be rewarded long term Elements of a Marketing Plan Goals
and Objectives Strategy Measurement/Evaluation Budget Marketing
Execution
4. Goals and Objectives Guide of how marketing will work Should
be clear and concise Allow for some flexibility Strategy How to
achieve goals and objectives Monitors business opportunities
5. Measurement, Evaluation and Controls Measurement necessary
to identify areas for improvement Assess what is/isnt working and
adjust Add monthly and quarterly plans Use Excel templates or
membership marketing software to keep track
6. Financials/Budget Common marketing budgets are 8-10% of
overall budget Spend too much and ROI decreases Spend too little
and may not reach goals Evaluate previous years budgets for
perspective
7. Marketing Executions and Digitization Nuts and Bolts How
will you make the plan happen? Possible marketing tools include:
Websites Email Newsletters Podcasts, Social media Trade shows and
conferences
8. Remember: Having a solid marketing plan for your association
will pay off in the long term, with increased retention and new
members.
9. Inspiration for Planning Planning is bringing the future
into the present so that you can do something about it now - Alan
Lakein
10. Presented by StarChapter Local Chapter Management Made Easy
Website: starchapter.com Email: [email protected]
