Atradius social media for the enterprise

  • Published on
    13-May-2015

  • View
    590

  • Download
    5

DESCRIPTION

During the worldwide Attradius day in Volendam I gave a presentation about social media in the enterprise and the update of SXSW

Transcript

1.Social Media 2012Follow the consumer! Vincent@Everts.net+31647180864@vincente Slideshare.net/vincente2. Einstein? 3. Vincent Everts? 4. Innovation accelerationInnovation study trips:2007: Korea2008: China2009: Russia2010: Brazil 5. Tudou.com earlier thenYouTube 6. Social Media 2.0 7. Mijn Tools 8. Videoblogger Talk to Me! 9. DELL Case 10. Dell notebooks 11. Dell & Social Media 12. Dell social media 100k employees 12 people listen to conversation 15 people create policy 30.000 did SMACU Training & can listen 4.000 can speak on behalf of Dell onTwitter/Facebook/Blogs 13. 2007 Twitter: Whats hot? 2009 4Square Which locations are hot? 2012 Highlight: Location based social media 14. Location based Social Media 15. Whit.li api 16. Lytro camera 17. Measure yourself 18. Bodymedia 19. 12MM dik 10 sec boot super screen 10H batteries 20. SlideRocket 21. WeVideo 22. UrthecastEarth HD streaming 23. Gamication 100.000 games 120.000 kids 24. Gamication: Names recognition 25. Draw Something20 Million downloads/6 weeks 26. Tablets everywhere! 27. Connected Cars 28. I can do better! 29. Volg Vincent Everts live in zijn elektrische Leaf- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews 30. Not always good! 31. Olie Future? 32. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travelRSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 MultitaskingTwitter Amazon Yubby Co-Creation Google Streetview Online collaboration Social tools Dell SucksSupport 2.0 Viral MarketingKryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends 33. 7 34. How do we spend our time? TV: 39% 178 min. 4% 6%Radio: 33% 151 min.39% 19% Internet: 19% 86 min.Newspaper: 6%20 min 33%Magazines: 4%18 min TVRadio InternetNewspapers Magazines 35. Time & advertisementTV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/hNewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/hMagazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph 36. $32 billion sales 1 Billion searches/day Money from Adwords Almost nothing fromYoutube, Google earth/map, gmail, apps etc 37. Google adwords Easy to set-up Easy to budget Price per keywordAlso onYouTube 38. 56 39. IMPACT ON BUSINESS 12 40. Online bestedingen 2009: 9 billion euro2011: 10 billion euroWeb-inuenced 48 miljardbron: thuiswinkel.org 41. Social tools Productinformatie 42. Product infowhat else do people buywhat do they recommend?Description of customersSocial tools 90% social toolsWhat do they buy in the end?what else?Tags of clientsreview of the reviewsreviews of the customers 43. beta 44. YouTube uploadsper minute3322112007 I 2007 II 2008 I 02008 II 2009 I 2009 II 2010 I 2010 II 45. 3 billion videos /day 48 uur video upload /minute800 Million Visitors 30 minuten per dagIn 30 days upload equal to 3 USA TV channels broadcast in 60 years 2 d search engine worldwide1 billion subscriptions 46. What do they look bron: Frank N. Magid Media Futures 2010: Online video 47. Which channels have we selected? You Tube 15th March 2012 Social Media at Atradius / Rhian Thomas / Volendam Page 48. 15th March 2012 Social Media at Atradius / Rhian Thomas / Volendam Page 49. 75 50. Who talks 51. Blogs demograeBron: Technorati 2008 52. Free 53. Professional 54. 7 guidelines1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce companys core values5. Encourage employees to use it6. Create blogging policies7. Have ne print 55. RSS 56. RSS Readers 57. Social Networking 58. Its now mainstream! 59. Customer service 60. What are you doing in 140 characters 61. 15th March 2012 Social Media at Atradius / Rhian Thomas / Volendam Page 62. 15th March 2012 Social Media at Atradius / Rhian Thomas / Volendam Page 63. The world is obsessed with Facebook 64. 15th March 2012 Social Media at Atradius / Rhian Thomas / Volendam Page 65. 15th March 2012 Social Media at Atradius / Rhian Thomas / Volendam Page 66. 15th March 2012 Social Media at Atradius / Rhian Thomas / Volendam Page 67. 15th March 2012 Social Media at Atradius / Rhian Thomas / Volendam Page 68. 15th March 2012 Social Media at Atradius / Rhian Thomas / Volendam Page 69. Social media in Business Collaboration Customer care Product research Monitoring market Build Authority Events Product demos lead generation Target Marketing Sell 70. Web 2.0 Trend: Co-Creation 71. 49 72. Social Media 2.0 73. Vincent Everts www.vincente.nl www.yubby.comwww.interimic.nl vincent@everts.net www.twitter.com/vincente+31647180864