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THE ART OF VISUAL THINKING The Visual Practice in Practice 2 0 1 2 © H e i d i F o r b e s Ö s t e , 2 B a l a n c e U A B

Art of Visual Thinking

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Presentation on the Art of Visual Thinking and the application in the Visual Practice. Why and How it works. Presentation made at Innovation in Mind 2012 and for EMBA program at University of Geneva. For more information on research on this topic go to ForbesOste.com

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Page 1: Art of Visual Thinking

THE ART OF VISUAL THINKINGThe Visual Practice in Practice

2012 © H

eidi Forbes Öste, 2BalanceU

AB

Page 2: Art of Visual Thinking

2012 © H

eidi Forbes Öste, 2BalanceU

AB

Page 3: Art of Visual Thinking

What if…? 2012 © H

eidi Forbes Öste, 2BalanceU

AB

Page 4: Art of Visual Thinking

2012 © H

eidi Forbes Öste, 2BalanceU

AB

Page 5: Art of Visual Thinking

Now I see! 2012 © H

eidi Forbes Öste, 2BalanceU

AB

Page 6: Art of Visual Thinking

WHY IT WORKS

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Apple

2012 © H

eidi Forbes Öste, 2BalanceU

AB

Multiple sensory interactionsLead to greater understandingLeads to stronger memory retentionAlso leads to innovative ideas on change and opportunities for improvement

Page 7: Art of Visual Thinking

Listening!

Capturing!

Creating! Clustering!

Structuring!

VISUAL PRACTICE: FORMS SHARE COMMON VALUES

2012 © H

eidi Forbes Öste, 2BalanceU

AB

Page 8: Art of Visual Thinking

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SKETCHNOTES: -PERSONAL NOTES CAPTURING PERSPECTIVE-NOTEBOOK OR TABLET

2012 © H

eidi Forbes Öste, 2BalanceU

AB

Page 9: Art of Visual Thinking

GRAPHIC RECORDING: -CAPTURING SPEAKER OR GROUP FOR PURPOSE OF SHARED UNDERSTANDING & MEMORY -LARGE SCALE OR DIGITAL

2012 © H

eidi Forbes Öste, 2BalanceU

AB

Page 10: Art of Visual Thinking

GRAPHIC FACILITATION:- FACILITATING MEETING +/- PROCESS TO IMPROVE COLLABORATION & UNDERSTANDING OF COMMON PURPOSE - LARGE SCALE IMAGERY FOR BIG PICTURE THINKING

2012 © H

eidi Forbes Öste, 2BalanceU

AB

Page 11: Art of Visual Thinking

STRATEGIC VISUALIZATION:- USING GRAPHIC FACILITATION TECHNIQUES FOR STRATEGIC PROCESSES: CHANGE MANAGEMENT, VISIONING, ORGANIZATIONAL DEVELOPMENT- LARGE SCALE

2012 © H

eidi Forbes Öste, 2BalanceU

AB

Page 12: Art of Visual Thinking

APPLICATION OF THE PRACTICE2010©

Heidi Forbes Ö

ste, 2BalanceU AB

Currently doing qualitative and quantitative research on

the visual practice to increase adoption of these methods in organizations.

For more information visit ForbesOste.com