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Art in the Streets ProjectsCredentials and Social Media Methodology

Tuesday 19th of July 2011 / Presented to : Mark / By Joao Correia and Anna Dilphy

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Our EthosArt in the Streets Projects offers our partners the opportunity to get immediate exposure and the benefit ofinstant attention triggered by our engagement strategy.

We promote scene-influencing artistic innovation by: • Providing members with art books and educational events• Choosing galleries with thought through artistic genealogy• Providing galleries with an informed and enthusiast audience• Identifying the qualities of the work that establish its artistic merit• Offering corporate entertaining facilities and a dramatic setting for events Our network grants us a position to offer not only guidance to our audience but alsopreferential terms reserved for repeat buyers.

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Our Differentiation• Contrary to most organisations who present themselves as being unique for show casing up and coming artists

we focus on the theoretical exploration of the genealogy of today’s market and trends. • This value-adding approach makes it possible to identify definitional art from the increasingly abundant

production.• Our findings are delivered in an easily accessible format, using communication material that allows our

audience to look at a piece from a different perspective before and after a short 10-15min entertaining educational journey.

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Redefining Partnerships in a Changing World

The world of marketing communications has changed substantially over the last few years and continues to do

so:

1. Advances in technology

2. Diversification of media channels

3. More sophisticated consumers

Furthermore, our partners are determined to view money spent on marketing as an investment that should be

matched by a profitable return.

This has resulted in more accountability and the need to ensure that every pound spent maximises the

efficiency of the whole partnership effort.

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Traditional and Social Medial Partnerships

There are 6 questions that need to be asked when combining Traditional and Social Media

partnerships

1. What is the goal? – Selling more and getting better reputation as a publisher

2. Who is the audience? – Art in the Streets Projects thanks to its broad audience helps you

define and narrow down your desired audience

3. Where is the audience? – Media we use can target your desired reach.

4. How can I better connect with the audience? – By featuring your brand on our media assets

and posting book reviews and leverage PR wire effort through our groups we create a conversation

around your brand that will accrue exposure

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Publishing and Art: A Tasty Combo (cont)5. How do I extend the audience relationship? - The Social Media tools

we are using add value, reach and marketability to any partner we feature

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Publishing and Art: A Tasty Combo (cont)6. How do I get my audience to introduce me to others? Readers ratings, reviews, reputation-building and campaigns led by Art in the Streets Projects support your brand exposure effort.

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Social Media: A Value DriverIt’s easy to think of social media simply as a competitor for traditional publishers, providing free content and connecting readers and advertisers directly, bypassing print and publisher websites.

But many publishers are now realising that they can use the same social media tools to drive value for their own business, using the expertise of their editorial and publishing teams, and their existing community of readers and partners .

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1. Sourcing content

2. Driving traffic to main site

3. Building relationships and growing commitment 4. Researching new markets and finding new customers

5. Building community and connecting readers

6. Creating commercial opportunities

7. Brand distinction

How can Art in the Streets Projects drive value for Merrell Publishing?

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Twitter Results: 1st Week

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Facebook Page Results: 1st Month

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Art in the Streets Projects will consider sponsorship proposals aimed at supporting their endeavor to raise awareness of new emerging street art trends in Europe and around the world while supporting their sponsors brand awareness.

For more information on our sponsorship packages and the benefits sponsors can enjoy please contact us on :

Joao Correia (Founder)History of the Art Market diploma at Sotheby’s Institute of Art, LondonProven track record of succeeding in Digital Marketing venturesLatin American Art Collector and Founder of Tambo Gallery in London, Regent StreetAssociate Sales Director of 1stPageProphetsLanguages: Brazilian Portuguese, English, and FrenchContact: ijoao.correia@me.com or 07973 551 458 Anna Dilphy (CEO)Graduated from Ecole des Beaux Arts de Lyon and Universite Jean MoulinMaster in contemporary literature and a Phd in Multimedia13 years experience in digital and social marketingAnna collects Art Deco and Latin American ArtFormer Vice President of Affinion International Languages: French, English, Italian, German and SpanishContact: annadvk@gmail.com or 07983 143 541