of 11/11
Cooke Art Gallery Business Plan 2 Recommendations for Improvement Group 22 Group 22 Sean Goodall, Adrien Grelon, Elisabeth Piccolo, Antoine Masse, Dimitri Sean Goodall, Adrien Grelon, Elisabeth Piccolo, Antoine Masse, Dimitri Bonnis Bonnis

Art gallery slideshow

  • View
    197

  • Download
    2

Embed Size (px)

DESCRIPTION

 

Text of Art gallery slideshow

  • 1. Cooke Art Gallery
    • Business Plan 2
    • Recommendations for Improvement
    Group 22 Sean Goodall, Adrien Grelon, Elisabeth Piccolo, Antoine Masse, Dimitri Bonnis
  • 2. Overview Special Commission Limited Market New Website and e-Store Improved Market Research Dealing with the Off-Season Introduction of Art Workshops and Discussions Analysis Analysis Analysis Suggestion Suggestion Suggestion Financial Clarity Improved Finance Systems Analysis Suggestion
  • 3. Analysis Website Website
    • Limited international customer base
    • Currently, deliveries are only made on special request, imposing heavy fees on clients
  • 4. Website and e-store
    • implement the e-store on the website
    • have an employee to manage the website and shipping
    • hire a third party shipping company such a Fedex
    • 1 takeaway: By selling online, Cooke Galley would be increasing their potential customer base enormously, for not much effort
  • 5. Analysis Market Research Market Research
    • Previously based on broad statistics
    • No focus on consumer demand
    • No research into other galleries/new products
  • 6. Market Analysis
    • Determine who is NOT buying their products, explore how the gallery can cater to them
    • Customer survey - demographics, age, gender, overall impression of gallery and its products
    • Market Research:
      • Market Growth Rate
      • Market Profitability
      • Market Trends
    • Key takeaway: An increase in market research will reduce the risk of introducing a new line up that proved to be a flop
  • 7. Analysis Off-Season Off-Season
    • Weaknesses - slow season
    • Two primary client bases
    • Solution = expand client base
  • 8. Dealing with the Off-Season Off-Season
    • Community workshops for all ages.
    • Art discussion groups
    • Key Takeaway: The gallery should be less dependent on tourists and strengthen community relations.
  • 9. Analysis - Lack of Financial Data Lack of Financial Data
    • Lack of accurate financial data
      • No detail as to what purchase is
      • No interest rate
      • Almost half of the costs are variable
  • 10. Financial Records
    • Recommendations:
      • Hire an accountant
      • Accurate graphs
      • Accurate data (interest rates, explanations etc.
    • Key Takeaway: Understanding the flow of the money will help the Gallery focus in on where costs can be cut to maximize profits.
  • 11. How you can implement this tomorrow...
    • Hire a website designer
    • Begin surveying customers
    • Look for a caterer for the discussions/workshops
    • Find an experienced accounting