‘Putting time in your hands & cash in your pockets...’

Social Media

What is it?

Put simply word of mouth marketing - Done online.

Email

Newsletters, Blogs, Facebook, LinkedIn, YouTube, etc.

What’s the point?

Creating a visible brand

Who uses it?

Charities

Business Professionals

Marketing Companies

Copywriters

Trades

Corporations

…heaps more

Who should use it?

Every business with an internet presence

Businesses who don’t have a dedicated website

Those looking for massive exposure

Universities

Schools

Govt. Departments

NFP Organisations

Online Shops

Magazines

• Visibility

• Brand yourself as a resource

• Build a community

• Decrease time to conversion

• Highlight your product

• Find new projects & clients

• Hang with other influencers

• Tell your company’s story

Who should use Social Media?

• Be a mentor

• Improve your writing skills

• Develop better ideas

• Network faster

• Find partners

• Get answers faster

• Create a resource depositary

• Develop your company culture

Social Media

Social Media

Social Media

What makes it work?

95 Fans

14 Talking About

1:6.79 are sharing with others

Personable

Dealing directly with coaches

Blog

Newsletter

RSS Feeds

Clients and friends as

advocates

Highly experienced

On a variety of platforms

3rd party apps

Tourism Australia turns marketing focus to

social media

Clare Kermond – Sydney Morning Herald

January 12, 2012

TOURISM AUSTRALIA'S Facebook page has

claimed the title of the most popular tourism

page in the world

Has vowed to increase its spending on social

media after this success.

85,000 people became fans of the page in

the three days after the film showing people

celebrating New Year's Eve in Sydney was

posted.

Social MediaWho does it well?

Total marketing budget $ 130M

Digital marketing budget 30%

That’s $ 39M now going up

Social Media

What makes it work?

2,133,764 Like This

61,033 Talking About

1:34

Spectacular Video

Tagging pages

Including entire cities

Audience Advocates

Has massive budget

Social Media

And

amazing

Photography

Who wouldn’t want

to visit Australia!

Social Media3rd Party Apps

‘Putting time in your hands & cash in your pockets...’