Apple Inc.

PRESENTED BYASWEEL M

APPLE’S FOUNDERS

Steve Jobs Steve Wozniak

COMPANY PROFILE

Founded April 1, 1976Headquarters Apple Campus, Cupertino, California, U.SCEO Tim CookIndustry Computer hardware

Computer softwareConsumer electronicsDigital distributionFabless Silicon DesignCorporate Venture CapitalEnergy Production

Revenue US$233.715 billion

Products and Services

Products

•Mac•iPod•iPhone•iPad•Apple Watch•Apple TV•OS X•iOS•watchOS•iLife•iWork

Services

•Apple Pay•Apple Store•online Apple Store•iTunes Store•iOS App Store•Mac App Store•iBooks Store•iCloud•Apple Music

VisionWe believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well

Mission

Apple designs Macs, the best personal computers in the world, along

with OS X, iLife, iWork and professional software. Apple leads the digital

music revolution with its iPods and iTunes online store. Apple has

reinvented the mobile phone with its revolutionary iPhone and App

store, and is defining the future of mobile media and computing

devices with iPad.

Product Differentiation Strategy

• Unique Features and characteristics • Commands Premium Price • High Customer Service • Superior Quality • Prestige • Rapid Innovation • Sustainable Competitive Advantage

SWOT ANALYSIS

Strengths• Strong brand image• High profit margin• Effective innovation process• Market leadership for a range of products and services• Financial strength• Sophisticated supply-chain infrastructure• High quality and attractive products• Leadership in electronic industry and high technology• Leading the product design

Weaknesses• Limited distribution network• Higher selling prices• Sales limited mainly to high-end market• Occasional technical issues related to product functionality• Incompatibility of Apple products and services with other products

and services• Narrow product range• No major improvements in latest product versions

Opportunities

• Distribution network expansion• Rising demand for tablets and smartphones• Creation of new product lines• Product diversification• Formation of strategic partnerships• Increasing compatibility of products

Threats• Intensifying competition from China and India• Being found to have infringed on intellectual property rights• Reputation damage due to the tax scandal• Further increase of manufacturing costs• Rising popularity of Google Android may affect its market share

Porter's five forces analysis