Apple App storeLONG TAIL STRATEGY

Prepared by :MIREILLE FARES

CHARBEL NOURA

As we know iphone is designed to be used only in the us and it’s distributed exclusively by At&t America.

The main target of iphone app store is the us market.

Some iphone devices are distributed illegally to other countries outside the us.

THE LONG TAIL STRATEGYThe distribution and inventory costs of

businesses successfully applying this strategy allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers instead of only selling large volumes of a reduced number of popular items. The total sales of this large number of "non-hit items" is called the Long Tail.

even though regions like EUROPE, SOUTH AMERICA, and FAR EAST are individually generating a small number of sales, together they add up to more than the total number sold in the US

Apple strategyactually Apple is making more money from selling

unsophisticated applications not ranked 5 stars.

Apple app store makes more from software's and applications outside of the top 100 than it does from applications ranked 20 and above.

Only 19 percent of iPhone/iPod Touch applications in the AdMob network had more than 10,000 users in May, according to the mobile ad network’s latest Mobile Metrics report.

The data is based on usage by 15.1 million unique users across the 2,309 free iPhone iPhone (and iPod touch) applications in the AdMob marketplace. The findings should come as little surprise to iPhone app developers already well aware of the difficulty of cracking the App Store's top 10, or even top 100 list.

With more than 50,000 free and paid apps now available, brands must build promotional expenses into the cost of launching new iPhone apps.