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Anatomy of the Perfect Email Design (Part 3) Header is a continuation of Anatomy of the Perfect Email Design which is a guide to marketers to design the perfect emails, that will help in more open rates, more engagement and eventually leading to better conversations.Through the medium of the presentation we want marketers to adopt the latest happenings in the email marketing arena and grow their business.Visit us at http://lyris.com/us-en/
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© 2012 Lyris | 1 |
Andrew King, Sr. Strategy Consultant, Lyris
Anatomy of the Perfect Email Design (Part 3)
Header
© 2013 Lyris | 3 |
HeaderWhat is it?
© 2013 Lyris | 4 |
HeaderWhy is it important?
© 2012 Lyris | 5 |
Keep it consistent
Website
© 2012 Lyris | 6 |
Simplify for mobile
© 2012 Lyris | 7 |
Simplify for mobile
© 2013 Lyris | 8 |
HeaderKey points
Your header should contain your logo, navigation, social media links and any other useful information
It should be consistent with your website header to make it instantly recognizable
Simplify for mobile users
Primary MessageNext Element Anatomy of The Perfect Email Design
