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Amy’s Favourites Chosen! AIMIA announces 2012 Awards Finalists SYDNEY, Australia – 12 January 2012 - AIMIA today announced the finalists for its 18 th Annual Awards with 139 entries selected as finalists across 26 categories. Winners of the Awards will be announced and celebrated at the Digital Industry’s night of nights on Cockatoo Island, Sydney, on Friday 16th March 2012. Known affectionately as “The Amys,” the AIMIA awards celebrate the best work of Australia’s Digital Content, Services and Applications Industry across a broad range of consumer, business, government and not-for-profit categories. Paul McCarthy, AIMIA Awards Judging Chair, praised this year’s finalists. “We’ve had another round of fantastic entries this year and once again it’s been difficult for the judges to narrow the field. The finalists chosen showcase ground-breaking new work from digital media and services organisations across Australia and New Zealand.” McCarthy said the list of finalist projects this year reveals some interesting digital industry trends. “We’re now seeing research and customer feedback inform better digital media design, such as with Visual Jazz's new-look Jetstar website and BCM's Department of Transport & Main Roads - Road Trip game. “We’ve also seen significant tablet and smartphone-based innovation from major newspaper publishers and broadcasters this year, across Australia's major news mastheads, including The Sydney Morning Herald and The Age, SBS World News and Seven News. “Mainstream adoption of digital media services continued, reaching millions of mainstream consumers. The Woolworths iPhone and Android app is a great example of a digital service that’s revolutionising the way Australians do their grocery shopping. John Butterworth, AIMIA CEO said, “Over the past year we’ve also seen some amazing innovation that makes use of digital’s unique and evolving characteristics, such as viral internet gaming; mobile applications with huge national impact and wide appeal; large Outdoor Interactive Digital Displays; gamification and crowd-sourced idea generation and ranking.” A full list of finalists can be found at: http://www.aimia.com.au/home/awards/aimia- awards/18th-aimia-awards-finalists

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Page 1: Aimia awards 2012 announcement and finalists

Amy’s Favourites Chosen!

AIMIA announces 2012 Awards Finalists

SYDNEY, Australia – 12 January 2012 - AIMIA today announced the finalists for its 18th

Annual Awards with 139 entries selected as finalists across 26 categories. Winners of the

Awards will be announced and celebrated at the Digital Industry’s night of nights on Cockatoo

Island, Sydney, on Friday 16th March 2012.

Known affectionately as “The Amys,” the AIMIA awards celebrate the best work of Australia’s

Digital Content, Services and Applications Industry across a broad range of consumer,

business, government and not-for-profit categories.

Paul McCarthy, AIMIA Awards Judging Chair, praised this year’s finalists. “We’ve had another

round of fantastic entries this year and once again it’s been difficult for the judges to narrow

the field. The finalists chosen showcase ground-breaking new work from digital media and

services organisations across Australia and New Zealand.”

McCarthy said the list of finalist projects this year reveals some interesting digital industry

trends. “We’re now seeing research and customer feedback inform better digital media

design, such as with Visual Jazz's new-look Jetstar website and BCM's Department of

Transport & Main Roads - Road Trip game.

“We’ve also seen significant tablet and smartphone-based innovation from major newspaper

publishers and broadcasters this year, across Australia's major news mastheads, including

The Sydney Morning Herald and The Age, SBS World News and Seven News.

“Mainstream adoption of digital media services continued, reaching millions of mainstream

consumers. The Woolworths iPhone and Android app is a great example of a digital service

that’s revolutionising the way Australians do their grocery shopping.

John Butterworth, AIMIA CEO said, “Over the past year we’ve also seen some amazing

innovation that makes use of digital’s unique and evolving characteristics, such as viral

internet gaming; mobile applications with huge national impact and wide appeal; large

Outdoor Interactive Digital Displays; gamification and crowd-sourced idea generation and

ranking.”

A full list of finalists can be found at: http://www.aimia.com.au/home/awards/aimia-

awards/18th-aimia-awards-finalists

Page 2: Aimia awards 2012 announcement and finalists

The People’s Choice Award will be open for voting by the general public from the 23rd

January 2012. Further details are available on the AIMIA website or by signing up to the

awards mailing list here.

Tickets for the awards are on sale today and can be purchased here.

ENDS

Notes for Media:

Paul McCarthy, AIMIA Awards Judging Chair is available for interview on request. Please

contact Jennifer Jefferys or Alex Brewer at Spectrum Communications:

[email protected] or 02 9954 3299.

Limited sponsorship opportunities are still available. For sponsorship enquiries contact

Corinne Franks: [email protected].

About AIMIA

Founded in 1992, AIMIA is the peak industry body for Digital Content, Services & Applications

in Australia. AIMIA is devoted to the commercial development of the industry as a whole and

to the commercial development of the distinct AIMIA members and AIMIA member groups.

See www.aimia.com.au.

Page 3: Aimia awards 2012 announcement and finalists

2012 AIMIA Awards Finalists by category listed alphabetically by organisation

Category Website, application or project Organisation

Best Advertising or Marketing Streets Paddle Pop Begins Deepend

Best Advertising or Marketing Lynx Fastlife Droga5

Best Advertising or Marketing ASICS Run With Me IdeaWorks

Best Advertising or Marketing RedNoseMe MeTTro Pty Ltd

Best Advertising or Marketing 5X Mutant Gum Soap Creative

Best Advertising or Marketing World's Biggest PAC-MAN Soap Creative

Best Advertising or Marketing Pedigree Dog Adoption Drive Whybin\TBWA\Tequila

Best Children's ABC For Kids Portal ABC Innovation

Best Children's Cowboys & Aliens: The Kids Beachball Media

Best Children's myWorld Atlas MeTTro Pty Ltd

Best Children's Bananas in Pyjamas Visual Jazz

Best Children's Ausgrid & Taronga Zoo Y&R Brands

Best Classifieds Domain iPad App Fairfax Digital

Best Classifieds Freelancer.com Freelancer.com

Best Classifieds Greater Springfield MeTTro Pty Ltd

Best Classifieds TrueLocal, Australia’s premier consumer review website News Digital Media

Best Classifieds Yellow Pages® for iPad Sensis

Best Cross-Platform ABC iview ABC Innovation

Best Cross-Platform Sound Chamber ABC Innovation

Best Cross-Platform The Gradual Demise of Phillipa Finch ABC Innovation

Best Cross-Platform SLiDE FOXTEL

Best Cross-Platform The Stress Test Drive Naked Communications

Best Cross-Platform Go Back To Where You Came From SBS

Best Cross-Platform My Car Is Your Car Whybin\TBWA\Tequila

Best Cultural or Lifestyle ABC Open ABC Innovation

Best Cultural or Lifestyle ABC Foodi iPad App ABC Innovation

Best Cultural or Lifestyle Exploring the World at Port Macquarie interactive National Museum of Australia

Best Cultural or Lifestyle Dragon Children SBS

Best Cultural or Lifestyle Sydney Opera House PLAY Portal Viocorp

Best Enterprise Elastic Digital Elastic Digital

Best Enterprise Freelancer.com Freelancer.com

Best Enterprise Crown Careers (best enterprise) Hard Hat Digital

Best Enterprise MercerBell MercerBell

Best Enterprise myCCA on the move Webling Interactive

18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 1 of 4

Page 4: Aimia awards 2012 announcement and finalists

2012 AIMIA Awards Finalists by category listed alphabetically by organisation

Category Website, application or project Organisation

Best Entertainment ABC iview website ABC Innovation

Best Entertainment Alienware Area 52 Boffswana (Digital Pictures)

Best Entertainment Danger 5 SBS

Best Entertainment World's Biggest PAC-MAN Soap Creative

Best Entertainment 5X Mutant Gum Soap Creative

Best Entertainment Vodafone Amazing Race Mobile App Tongue

Best Financial Service Sunsuper - Dream For A Better World BCM Partnership

Best Financial Service Investorville BMF

Best Financial Service RAMS Boomworks Pty Ltd

Best Financial Service Bankwest Deloitte Services

Best Financial Service Lifebroker website Evolution 7

Best Government, Science, Health & Environment Dept of Transport & Main Roads - Road Trip BCM Partnership

Best Government, Science, Health & Environment Change2 2011 Change2

Best Government, Science, Health & Environment Championship Moves Deepend

Best Government, Science, Health & Environment NGIA Increase Your Plant/Life Balance IdeaWorks

Best Government, Science, Health & Environment Spotlight Leo Burnett

Best Government, Science, Health & Environment Gold Coast Rapid Transit Project Website Development R&B Creative Communication

Best Government, Science, Health & Environment Live Traffic NSW iPhone App TigerSpike Pty Ltd

Best Integration with an Offline Campaign Enjoy The Ride 303LOWE

Best Integration with an Offline Campaign Triumph - The Art of Shaping BCM Partnership

Best Integration with an Offline Campaign NGIA Increase Your Plant/Life Balance IdeaWorks

Best Integration with an Offline Campaign Brisbane Festival 2011 Liquid Interactive

Best Integration with an Offline Campaign 5X Mutant Gum Soap Creative

Best Integration with an Offline Campaign My Car Is Your Car Whybin\TBWA\Tequila

Best Learning & Education The Me Project 303LOWE

Best Learning & Education Dept of Transport & Main Roads - Road Trip BCM Partnership

Best Learning & Education Change2 2011 Change2

Best Learning & Education myWorld Atlas MeTTro Pty Ltd

Best Learning & Education School A to Z NSW Dept. Education and Communities

Best Learning & Education Building Multicultural Australia - Simulation SBS

Best Learning & Education Ausgrid & Taronga Zoo Y&R Brands

Best Mobile Advertising or Marketing Pepsi Max Top Mates Clemenger BBDO (Sydney) Pty Ltd

Best Mobile Advertising or Marketing Vodafone Amazing Race Mobile App Tongue

Best Mobile Advertising or Marketing Fanta More Fun Less Serious Webling Interactive

Best Mobile Advertising or Marketing Lexus CT City Challenge Webling Interactive

Best Mobile Advertising or Marketing Pedigree Dog-A-Like Whybin\TBWA\Tequila

Best Mobile Advertising or Marketing Carpark Challenge Whybin\TBWA\Tequila

18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 2 of 4

Page 5: Aimia awards 2012 announcement and finalists

2012 AIMIA Awards Finalists by category listed alphabetically by organisation

Category Website, application or project Organisation

Best Application on a Tablet or Mobile Play School Art Maker ABC Innovation

Best Application on a Tablet or Mobile Contemporary - Art Gallery of NSW Art Gallery of NSW

Best Application on a Tablet or Mobile Cowboys & Aliens: The Kids Beachball Media

Best Application on a Tablet or Mobile The SMH/The Age Apps (for iPad) Fairfax Digital

Best Application on a Tablet or Mobile Outware Mobile MSO Learn Outware Mobile

Best Application on a Tablet or Mobile myCCA on the move Webling Interactive

Best Application on a Tablet or Mobile Pedigree Dog-A-Like Whybin\TBWA\Tequila

Best News, Media or Reference The SMH/The Age Apps (for iPad) Fairfax Digital

Best News, Media or Reference Sunglass Hut Inner Circle Moon Communications Group Pty Ltd

Best News, Media or Reference News.com.au News Digital Media

Best News, Media or Reference BBC Hubs R&B Creative Communication

Best News, Media or Reference Dragon Children SBS

Best News, Media or Reference SBS World News Australia iPhone and iPad App TigerSpike Pty Ltd

Best News, Media or Reference 7News App Yahoo!7

Best Non-profit GoodStart Mircosite DevotionDigital

Best Non-profit Community Seeds Imagination

Best Non-profit RDNS Reflections Lava Web Creations

Best Non-profit RedNoseMe MeTTro Pty Ltd

Best Non-profit Target Nuclear Weapons Pollen Digital

Best Non-profit FlyBuys Reactive Media

Best Non-profit Sydney Opera House PLAY Portal Viocorp

Best Retail or Online Commerce Dr. Cotton website Evolution 7

Best Retail or Online Commerce SKINS Quick Fit Station IdeaWorks

Best Retail or Online Commerce Getprice News Digital Media

Best Retail or Online Commerce Moshtix News Digital Media

Best Retail or Online Commerce Cricket Australia Big Bash League Reactive Media

Best Retail or Online Commerce Woolworths App iPhone and Android TigerSpike Pty Ltd

Best Retail or Online Commerce Jetstar.com Visual Jazz

Best Retail or Online Commerce eCommerce Website for Rusty WeAreDigital.

Best Sport ASICS Run With Me IdeaWorks

Best Sport SKINS Quick Fit Station IdeaWorks

Best Sport Rituals of Confidence Naked Communications

Best Sport Rugby World Cup 2011 Match Centre - FOX SPORTS Premier Media Group (Fox Sports)

Best Sport Cricket Australia Big Bash League Reactive Media

Best Sport Tour de France SBS

18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 3 of 4

Page 6: Aimia awards 2012 announcement and finalists

2012 AIMIA Awards Finalists by category listed alphabetically by organisation

Category Website, application or project Organisation

Best Tourism or Travel YHA Facebook and Mobile booking Boomworks Pty Ltd

Best Tourism or Travel South Australia Tourism Commission Deloitte Services

Best Tourism or Travel Dreamworld's 30th Birthday Pusher

Best Tourism or Travel Sydney Opera House PLAY Portal Viocorp

Best Tourism or Travel Jetstar.com Visual Jazz

Best Use of Social Media SLiDE FOXTEL

Best Use of Social Media We Are Hunted Hunted Media Pty Ltd

Best Use of Social Media NGIA Increase Your Plant/Life Balance IdeaWorks

Best Use of Social Media Be Super Ordinary MercerBell

Best Use of Social Media How 'SpeedKills' killed Speed Naked Communications

Best Use of Social Media Pizza Hut Feed A Friend Profero Pty Limited

Best Use of Social Media Pedigree Dog-A-Like Whybin\TBWA\Tequila

Best Use of Video Enjoy The Ride 303LOWE

Best Use of Video ABC iview service ABC Innovation

Best Use of Video Lynx Fastlife Droga5

Best Use of Video Big Stories, Small Towns Freerange Future Pty Ltd

Best Use of Video Witnessing History MercerBell

Best Use of Video How 'SpeedKills' killed Speed Naked Communications

Best Use of Video Behind the Scenes of Parklife Pusher

Effectiveness Award SKINS Quick Fit Station IdeaWorks

Effectiveness Award ASICS Run With Me IdeaWorks

Effectiveness Award World's Biggest PAC-MAN Soap Creative

Effectiveness Award 100 Days of Summer Soap Creative

Effectiveness Award Woolworths App iPhone and Android TigerSpike Pty Ltd

Effectiveness Award Foot Locker Art Prize for Foot Locker WeAreDigital.

Effectiveness Award Pedigree Dog Adoption Drive Whybin\TBWA\Tequila

The Innovation Award Perth International Arts Festival 303LOWE

The Innovation Award Dream Wall Boffswana (Digital Pictures)

The Innovation Award QuickerFeet Creative Licence Digital

The Innovation Award SKINS Quick Fit Station IdeaWorks

The Innovation Award Liquid Interactive Light Scope Liquid Interactive

The Innovation Award Viocorp liveBOX Viocorp

The Innovation Award Pedigree Dog-A-Like Whybin\TBWA\Tequila

18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 4 of 4