TECH WITH PURPOSE?2015/10/02

"These brands accounted for half the company's growth

in 2014 and grew at twice the rate of the rest of the

business," said Unilever CEO Paul Polman in a

statement.

“Consumers are increasingly demanding responsible

business and responsible brands".

Purposeful brands in action

The two possibilities of marketing

Getting people to buy stuff they don’t

need with money they don’t have to

make themselves feel better about the

fact they work all the time and aren’t

famous

To add value richness and purpose and

beauty to products and services, so

economic dignity grows and we all get

happier

THANK YOU