African Cristal Festival - Miles Murphy, Liquorice South Africa

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  • TECH WITH PURPOSE?2015/10/02

  • "These brands accounted for half the company's growth

    in 2014 and grew at twice the rate of the rest of the

    business," said Unilever CEO Paul Polman in a

    statement.

    Consumers are increasingly demanding responsible

    business and responsible brands".

  • Purposeful brands in action

  • The two possibilities of marketing

  • Getting people to buy stuff they dont

    need with money they dont have to

    make themselves feel better about the

    fact they work all the time and arent

    famous

  • To add value richness and purpose and

    beauty to products and services, so

    economic dignity grows and we all get

    happier

  • THANK YOU