A F F I L I A T E R E C R U I T M E N T F R O M T H E T R E N C H E S

HELLO!

I’m Carrol Lee, Business Development Specialist for Schaaf-PartnerCentric.

2

RECRUITMENT PROCESSIdentify Qualified Prospects

CRM Tool

Initial Outreaches

Pitches

Commitments

New Productive Affiliates

3

WHERE TO FIND AFFILIATESTop Blog Sites

Affiliate Networks

Conferences

Blogger Networks

Forums

Social Media & Organic Search

4

BEST PRACTICES:VETTING AFFILIATES Review site – is content relevant?

Pre-qualification: Alexa Rank

How they partner: ad networks? Paid posts?Sponsorships?

Are they already familiar with affiliate marketing? Adjust outreach accordingly

Personalize the message!

Make the personal connection – building a relationship starts with first contact5

IT’S MAGIC! MAGIC, I TELL YOU!

6

BEST PRACTICES:WHAT TO DO Do your homework: Understand the

business model and what motivateseach potential affiliate

No mass e-mails

Set up a phone call

Use CRM to track calls, follow-ups, results

Educate affiliates about such things asbid policies, FTC regulations, etc.

7

TRACKING, FOLLOWING UP

CRM – Using a CRM toolsuch as Zoho.comis a great way to stay on topof your efforts.

8

FACTORS THAT AFFECT AFFILIATE CHOICESThe 2013 Affiliate Summit AffStat Report asked, “When selecting a merchant to promote, what are the top three factors that sway your decision?”

Commission (62%) Product or Service Relevancy (54.40%)Affiliate Network or Tracking Platform (36.70%)Brand Awareness (34.20%)Merchant Reputation (31%)Affiliate Program Reputation (24.10%)Cookie Duration (24.10%)Payment Terms and Methods (17.10%)Marketing Terms and Conditions (16.50%)Earnings per click or EPC (15.20%)Other (9.50%)Ad Unit Availability and Optimized Landing Pages (7%)9

CASE STUDY

Met this affiliate at ShareASale Think Tank

Warm introduction led to a call

Call led to discovery of opportunities

Built rapport through number of calls

Recommended few programs that werea great match for the Bride’s clientele

Resulted in activation as a productive publisher

10

CHALLENGES Getting a response / feedback

Getting the call from ‘shy’ affiliates

With blogger/content sites,competitiveness andscalability

Recruiting is only HALF the battle

Getting a new affiliate to become activeand drive conversions/sales or leads

11

Questions?

12

13

THANK YOU!

Carrol LeeBusiness Development Specialist(512) 354-7630carrol.lee @schaafpc.com