Xactly’s Marketing X Factor: How Robyn Boosted Product and

Social Campaigns by Mobilizing Advocates

What Exactly Is Xactly?

Xactly Corporation is the market leader in on-demand sales compensation and sales performance management.  

Meet Robyn Bedell, Customer Success

- Manage the development and growth of Xactly's customer references. !

- Proactively identify and secure Xactly’s advocates. !

 

Xactly Values Positive Reviews

Robyn relied on her own relationships, spreadsheets, and other non-scalable

processes to generate the volume of reviews she needed.

Mobilizing Xactly’s Customers was Key

Pursuing the same customers repeatedly wasn’t working. Robyn needed a more efficient way to reach out to customers.

Then Robyn Found Influitive!

With Influitive, Robyn could mobilize hundreds of satisfied customers and recognize them for getting involved.  

Influitive Gets Customers Praising Your Product

Generate reviews for award nominations!!Drive LinkedIn engagement!!Gather employee referrals!!

Increase social conversations!

2012 Salesforce Customer Choice Award More than 80% of the customer activity leading to the 2012 Customer Choice award was driven through Influitive.

LinkedIn Activity Skyrocketed with Influitive Xactly's advocates drove 262 recommendations, follows, and shares, contributing to making it one of LinkedIn's most visited profiles in 2012.

Employees Can Be Your Best Advocates

It’s been rolled out to employees to drive referrals. And it works! They landed their 500th customer through this program.  

Advocates Are More Social with Influitive

A single Influitive challenge generated: + 89 Twitter followers + 96 Facebook likes

Customers Love Recognition

Invite to industry events!  

Gift cards + gift baskets!  

Guest blogging opportunities!  

Media interviews!  

Social media love!  

Robyn Knocks It Out of the Park

Robyn  Bedell    

Hey Robyn! What was great about using Influitive?

Me  Robyn Bedell

I was thrilled to see how many customers responded, and how quickly they drove great product reviews across a number of social sites.

Robyn  Bedell  

What Can Influitive Do For You?

Robyn knew her customers loved Xactly

Helped her tap into it.