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ADVOCACY THROUGH SOCIAL MEDIA Presented by: Loay Qabajeh

Advocacy - Amdieast

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Page 1: Advocacy - Amdieast

ADVOCACY THROUGH SOCIAL MEDIA

Presented by: Loay Qabajeh

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Expectations 2

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Course outline …

Advocacy Skills for Youth.

What IS Social media and It importance.

How to run an advocacy campaign through SM.

Practicing common SM platforms and tools.

Media authoring tools.

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What is Advocacy?

Why do youth need Advocacy skills?

How to plan and run an advocacy campaign?

What are the characteristics of an effective

advocacy campaigns?

Group Exercise 4

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What IS Advocacy?

Advocacy is a process of influencing key decision

makers and opinion formers for changes to policies

and practices that will work in poor people’s favor.

Advocacy is the act or process of supporting a

cause or issue. It is a set of targeted actions in

support of a cause or an issue.

Advocacy is speaking up, drawing a community’s

attention to an important issue, and directing

decision makers towards a solution

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What IS Advocacy? … cont.

Advocacy is an organized, systematic and intentional

process of influencing matters of public interest and

changing power relations to improve the lives of the

disenfranchised . محرومين من الحقوق

“A set of targeted actions in support of a

cause or an issue, to build support for

that cause or issue, influence others to

support it; or try to influence or change

legislation that affects it.”

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Importance of Advocacy 7

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ADVOCACY APPROCHES

For

With BY

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ADVOCACY APPROCHES 9

Advocacy for:

This is advocacy done by an organization, institution

on behalf of the people or community. This approach often fails as the community tends to be left behind.

Advocacy with:

This is where the community or people advocate for

a cause together with the organizations or

institutions. The community is involved in the actual

advocacy work.

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ADVOCACY APPROCHES 10

Advocacy by:

This is where the community champions a cause on their own.

The community’s capacities are built and empowered to

advocate for a cause with the help of the organizations .

This approach tends to succeed because:

The communities may have expert knowledge of their problems

They can suggest workable solutions based on direct experience of the

problems.

The cause is legitimized as the community’s voices is heard.

They are often highly motivated because they are directly affected by

the issue

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Time to Break. 11

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Advocacy planning cycle ( steps) 12

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Identify and analyze the problem/ Issue:

Advocacy begins with an issue or a problem a group

decides to support in order to promote a policy

change. The issue should meet the group’s agreed-

upon criteria and support the organization overall

visions.

The exact nature of the problem to be addressed

needs to be identified as clearly as possible.

The advocate needs to identify exactly what the issue

is and wherever possible a range of potential

acceptable solutions or desired outcomes.

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Analyse and Research the issue ..Questions

Has this issue arisen elsewhere? If so how was it

handled and what was the outcome?

Are there any policies, guidelines or laws relating to

this?

Are there any organisations that might give you advice

and guidance?

What is the plan of action for addressing this issue?

Who should we contact?

What is the most likely avenue of communication to be

successful?

From whom else do we need help?

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Set Goals and Objectives:

A goal is a general statement of

what the group hopes to achieve

in the long term (3-5 yrs).

The advocacy objectives describe

short-term, specific, measurable

achievements that contribute to the

advocacy work.

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Identify Target Audience:

• The primary target audience includes the decision

makers who have the authority to bring about the

desired policy change.

• The secondary target audience includes persons who

have access to and are able to influence the primary

audience e.g. other policy makers, friends or relatives,

the media, religious leaders etc.

• Must identify individuals in the target audience, their

positions, and relative power base and then determine

whether the various individuals support, oppose, or are

neutral to the advocacy issue.

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Build Support / Network :

Building a constituency to support the

agenda is important for success.

The larger the support base, the greater

the chances of success.

The group must reach out to create

alliances with other CBOs, NGOs,

networks, donors, coalitions, activists who

support the issue and will work with you to

achieve your advocacy goals

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Develop the Message:

5 Elements of a Message to Consider

Content/Ideas

Appropriate Language

Messenger/Source (credible/trusted)

Format/Medium to Convey Message

Time/Place

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Select Channels of Communication:

Selection of appropriate medium for

advocacy messages depends on the

target audience.

Some of the more common channels

includes; press kits and press release,

press conferences, fact sheets, a

public debate, a conference for

policy makers etc.

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SOCIAL MEDIA is a good channel

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Raise Funds:

Advocacy campaigns can always benefit from outside

funds and other resources.

Resources can help the development and dissemination

of materials, cover network members travel to meet the

various decision makers and generate support,

underwrite meetings, seminars, etc.

advocacy groups should develop a fundraising strategy

at the outset of the campaign to identify potential

contributors of financial and other resources.

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Develop Implementation Plan:

Implementation plan will guide the actual advocacy

work.

The plan should identify activities and tasks,

responsible persons/committees, the desired time

frame, and needed resources.

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Guidelines for Advocacy Experiences

Sharing and Reflection

What were you advocating for and why, what

did you want to change and for whom?

(Objectives)

Had you tried other options in addressing the

problem? (Alternatives)

Who else was involved in this agenda?

(Stakeholders)

What were the major highlights of this

campaign or agenda? (Successes)

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Guidelines for Advocacy Experiences

Sharing and Reflection

If you were to repeat the campaign and you had

the power and opportunity, what would you do

differently? (Weaknesses)

What would you do the same way as your

previous campaign? (Strength)

If you were picked as an advisor to an advocacy

grouping intending to carry out advocacy

activities similar to the ones you had participated

in, what would be your key advice? (Lessons

learnt)

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What skills and qualities does an

advocate need? 24

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What skills and qualities does an advocate need?

An open and flexible mind

Creative problem-solving techniques

Listening skills

Good working knowledge of the area in question

Knowledge of the parties/bodies involved

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What skills and qualities does an advocate need?

Ability to disagree without closing the lines of communication

Ability to persuade

Ability to be persuaded

Ability to analyse problems

Ability to separate relevant from irrelevant information

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What skills and qualities does an advocate need?

Ability to take an effective part in meetings and keep documentation

Ability to manage ones own stress

Able to be assertive

Ability to successfully negotiate

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Barriers to effective advocacy

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Failing to prepare Unhelpful

negotiation styles

Transience of

community

networks

Fearing retaliation, or

worrying what

others will think

Issue is too

complex

Not enough time

Being aggressive

rather than

assertive

Lack of skills or

confidence

Discrimination or

abuse of power

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Barriers to effective advocacy

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Being unaware of

your rights

Language and or

jargon Lack of knowledge

Having unrealistic

expectations

Not being able to

access people

sufficiently senior

Questionable

accountability

Being unwilling to

listen to others

solutions

Feeling intimidated

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Thank You 30