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The Chasing Savings AdLogix™ platform is a powerful, comprehensive advertising platform that provides your newspaper with an arsenal of new tools to create new revenue streams and additional up-sell opportunities. This platform offers newspapers one-stop online advertising for their advertisers that they can’t currently get through any one company. With the AdLogix™ platform, advertisers provide either internet ready coupons or banners or can easily create coupons through the Chasing Savings Coupon Wizard. New ads can “Go Live” within minutes. With every AdLogix™ account, Advertisers receive an Interactive Advertiser Profile (IAP) Page allowing them to generate traffic to their AdLogix™ campaigns as well increase click through rates to their own websites and receive consumer feedback. For Advertisers that may not have their own websites the IAP Page offers them an affordable web presence not possible through most other avenues. The AdLogix™ platform captures readers’ physical and email addresses along with mobile numbers and optional demographics for opt-in direct marketing, customer loyalty campaigns, contests and promotions. The platform further captures visitors’ responses and behaviors such as keywords searched or banners clicked. With the AdLogix™ platform, newspapers can offer advertisers Geo-Targeted Search Engine Ad Campaigns (Google, Yahoo, and Bing) without those advertisers having to elicit an outside marketing company. This will increase traffic volume to your publication site through their paid clicks as well as provide greater convenience to your advertisers while shifting that revenue stream from those outside marketing companies to your newspaper. Online Integration is made easy – AdLogix™ is configured for each platform portal implementation to match your publication’s Web site look and feel. The portal appears as an extension of your publication’s own website by simply adding a navigation item that links to the platform. AdLogix™ provides all of the tools and training needed to create and maintain every aspect of your advertiser’s AdLogix™ campaigns giving your newspaper’s sales teams the control and insight of possible new up- sell opportunities.

AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

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AdLogix is a comprehensive turn-key hosted advertising platform. This document explains each of the advertising compents available in our solution.

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Page 1: AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

The Chasing Savings AdLogix™ platform is a powerful, comprehensive advertising platform that provides

your newspaper with an arsenal of new tools to create new revenue streams and additional up-sell

opportunities. This platform offers newspapers one-stop online advertising for their advertisers that they

can’t currently get through any one company.

With the AdLogix™ platform, advertisers provide either internet ready coupons or banners or can easily

create coupons through the Chasing Savings Coupon Wizard. New ads can “Go Live” within minutes.

With every AdLogix™ account, Advertisers receive an

Interactive Advertiser Profile (IAP) Page allowing them to

generate traffic to their AdLogix™ campaigns as well

increase click through rates to their own websites and

receive consumer feedback. For Advertisers that may not

have their own websites the IAP Page offers them an

affordable web presence not possible through most other

avenues.

The AdLogix™ platform captures readers’ physical and email

addresses along with mobile numbers and optional

demographics for opt-in direct marketing, customer loyalty campaigns, contests and promotions. The

platform further captures visitors’ responses and behaviors such as keywords searched or banners

clicked.

With the AdLogix™ platform, newspapers can offer advertisers Geo-Targeted Search Engine Ad

Campaigns (Google, Yahoo, and Bing) without those advertisers having to elicit an outside marketing

company. This will increase traffic volume to your publication site through their paid clicks as well as

provide greater convenience to your advertisers while shifting that revenue stream from those outside

marketing companies to your newspaper.

Online Integration is made easy – AdLogix™ is configured for each platform portal implementation to

match your publication’s Web site look and feel. The portal appears as an extension of your

publication’s own website by simply adding a navigation item that links to the platform. AdLogix™

provides all of the tools and training needed to create and maintain every aspect of your advertiser’s

AdLogix™ campaigns giving your newspaper’s sales teams the control and insight of possible new up-

sell opportunities.

Page 2: AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

AdLogix™ Coupons The AdLogix™ is a powerful advertising platform that provides your newspaper with an arsenal of new

tools to create new revenue streams and additional up-sell opportunities. Unlimited online coupon

posting is included in the base advertising account at no additional cost!

The AdLogix™ platform utilizes a classification system for tagging and displaying coupons – thus offering

the ability to target certain markets and keywords per coupon.

With the AdLogix™ platform, advertisers provide either internet ready coupons or can easily create

coupons through the Chasing Savings Coupon Wizard.

These coupons can be found by end consumers when clicking on a Menu item added to your

publication’s own website, by visiting the Advertisers Interactive Advertising Profile (IAP) Page, or by

clicking from search results in external Search Engines (Google, Yahoo, and Bing).

AdLogix™ Interactive Advertiser Profile The Interactive Advertiser Profile (IAP) Page is one of several areas that differentiate the AdLogix™

platform from other basic online coupon platforms. The IAP is included in the base advertising account at

no additional cost!

The IAP Page enables your advertisers to generate traffic to their AdLogix™ campaigns as well increase

click through rates to their own websites. For Advertisers that may not have their own websites the IAP

Page offers them an affordable web presence not possible through most other avenues.

The IAP allows the advertiser to configure and display detailed information about their business as well

as offering interaction with visitors as follows:

� Business Name, Address, and Phone Number

� Website link, Email link, and Bing Map display

� Taglines and Business Description

� Listing of current Coupons and Banners with all functionality

of the full AdLogix™ site

� Ability for visitor to Share the Page with all major Social

Network Sites

� Consumer Rating functionality

� Friendly URL (example: http://coupons.

domain.com/customername) that will be picked up by the

major search engines

� Built-in customizable Search Engine Optimization

Page 3: AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

AdLogix™ Category Banner Ads Category Banners are offered as an up-sell and are completely contained within the AdLogix™ platform.

These banners will not display on your main online publication. Instead, they are displayed as visitors

navigate within the AdLogix™ platform.

The AdLogix™ platform utilizes a classification system for tagging and displaying category banners – thus

offering the ability to target certain markets and keywords per banner. Category Banners can be

configured to link to the corresponding internal Interactive Advertiser Profile (IAP) page or to the

advertiser’s external website.

AdLogix™ Geo-Targeted Search Engine Ad Campaigns (SEAC) Search Engine Marketing has become the fastest growing form of marketing, reaching revenues of

$65.5B in 2008, and is expected to grow to over $100B by 2011 according to IDC.

The AdLogix™ platform enables newspapers to tap into this new

market and create an entirely new source of revenue. Chasing

Savings provides the management of all Geo-Targeted Search

Engine Ad Campaigns for the newspapers – including assisting in

choosing the keywords and descriptions, ad copy, monitoring the

campaigns and maximizing the performance of the campaigns.

Your newspaper does not have to worry about obtaining and

retaining talent in this sector, we already have experts that take

ownership of this feature.

Chasing Saving’s Search Engine Marketing Managers have developed a suggested range of pre-set

advertising rate cards based on a variety of available Geo-Targeted Ad Campaigns. By using Geo-

Targeted campaigns on Google, Bing and Yahoo, advertisers are able to target the display of ads to

consumers based on a specific geographic targeted area (example: 10 mile radius of location, 20 mile,

or 50 mile) and effective keywords for a dedicated campaigns.

AdLogix™ Direct Marketing Campaigns The AdLogix™ platform enables a publisher to establish Direct Marketing Campaigns such as:

� Mail Campaigns

� Email Campaigns

� Text Messaging Campaigns

The AdLogix™ platform requires users to create a profile before printing coupons from the system.

This allows the platform to gather information about consumers visiting the site including voluntary

user demographics – such household income, number of automobiles, home ownership, etc.

Consumers are offered three opt-in requests – one for Direct Mail, one for Direct Email, and one for

Direct Text Messaging. The platform further captures visitors’ responses and behaviors such as

Page 4: AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

Direct Text Messaging. The platform further captures visitors’ responses and behaviors such as keywords

searched or banners clicked enabling Chasing Savings to give you access to the opt-in lists that can be

resold to your Advertisers.

Once you have decided to take advantage of the AdLogix™ platform for your publications, Chasing

Savings offers the following services to ensure a smooth implementation and rapid time to market.

Online Integration Online Integration is made easy – AdLogix™ is configured for each platform portal implementation to

match your newspaper’s Web site look and feel. The portal appears as an extension of your publication’s

own website by simply adding a navigation item that links to the platform.

Chasing Saving’s knowledgeable technical team will work with you to create an implementation that fits

your needs. We will consider your current website, technical resources and sales needs to come up with

a plan that gets you to market as soon as possible, prepared and with the highest quality.

If you have a website resource or team we will work with them so that they understand how AdLogix™ is

configured and integrates with your website.

Page 5: AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

Sales Consulting A Chasing Savings Sales Consultant will be available for you to support your sales team or sales

representative through the implementation. They will explain rollout options and assist in planning the

rollout of the AdLogix™ Platform. If desired our Sales Consultants can also work with you to create rate

cards that meet your needs.

Training Chasing Savings offers several options for Training and will work with you to determine the right method

or mix of methods to prepare your sales team.

Training Options include:

� User manual (pdf)

� Pre-recorded Webinars

� Live Online training

� Onsite training

Client Support Chasing Savings offers a 24 hour Support Hotline.

Response time is client specific and will be determined

during the implementation phase.

Contact us today to learn how your publication can leverage the AdLogix™ platform.

Page 6: AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

AdLogix™ - Landing Page The AdLogix™ Landing Page will have the same

style and color of your current site on our hosted

platform. The page provides visitors with

immediate access to published coupons, banner

ads. It also provides your website visitors with

the ability to search for coupons in a user friendly

navigation system based on categories and

taxonomy words. In addition, the banners are

displayed based on category/taxonomy words

selected at the time of publishing. As visitors drill

down into their search, banners will be displayed

according to their category selections.

AdLogix™ - Interactive Advertiser Page

The AdLogix™ Interactive Advertiser Page (IAP)

gives your website a “Hyper-local” feel providing

a complete interactive page for each Advertiser,

it provides the visitors with detailed descriptions

about the Advertiser, including contact

information, a built in Email form, and a map to

the physical location. For the Advertiser it gives

them a highly search engine optimized mini-web

site that they can user to advertiser their

company, products and services. In addition, we

use a friendly URL system that allows your paper

to also sell Search Engine Marketing to your

Advertisers, while we manage the campaigns for

you. Instant revenue and benefit at no cost to

you.

Page 7: AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

Product Comparison Sheet

Page 8: AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

Price Sheet

Implementation Services

Online Integration is made easy – AdLogix™ is configured for each platform portal implementation to

match your publication’s Web site look and feel. The portal appears as an extension of your publication’s

own website by simply adding a navigation item that links to the platform.

Single Media Site Publisher - $5,000 per site

Training Services Online Training – Free

Web-based Training – Free

Onsite Training - $1080 Per Day Plus Travel Expenses

Sales Consulting Services A Chasing Savings Sales Consultant will be available for you to support your sales team or sales

representative through the implementation. They will explain rollout options and assist in planning the

rollout of the AdLogix™ Platform. If desired our Sales Consultants can also work with you to create rate

cards that meet your needs.

Assisting with AdLogix™ rollout and implementation – Free

Assisting with rate card - $1080 Per Day Plus Travel Expenses

Utilization Pricing Model The greatest thing about the AdLogix™ platform is - You don’t pay unless you are making money! That is

right, we only charge if you are using the platform! Chasing Savings is about – “Enabling the Traditional

Media Outlets to compete in the New Media World®” and what better way that creating a “revenue

sharing pricing model”. Listed below are our prices for each component of the AdLogix™ platform.

Unlimited coupons and IAP - $200 per month per Advertiser

Category Banner - $200 per Month per Banner

SEAC Management - $150 per Month per Advertiser

SEAC Advertising Starting at - $270 per Month per Advertiser per Search Engine

Direct Marketing - $50 per list of 500