Privacy Under the Cloud

By Sam Zaduk

The Issue• iCloud Security Breach • High profile celebrities

private data compromised

• Pictures containing nudity leaked

Reaction• Social Media Reactions• Media Coverage• Security and privacy

issues dominating conversation

• FBI investigation ongoing

Apple Under the Spotlight

• Statement released yesterday• Emphasizing that it was not a security

compromise• Fault of bad security maintenance by users • No iCloud security vulnerabilities present• “Targeted Attack”• “Brute Force”

Public Concern

6

Business Implications • Worldwide Developer’s Conference - July 2014

• iOS 8 • iCloud Drive (Apple’s answer to Dropbox)• CloudKit (tools for developers to create 3rd party apps on top of

iCloud)• Convergence between devices (iPad, iPhone, Macbook) through

iCloud

Timing Couldn’t be Worse

Work Cited• http://www.nytimes.com/2014/09/03/technology/trove-of-nude-photos-sparks-debate-over-online-

behavior.html?action=click&contentCollection=Media&region=Footer&module=MoreInSection&pgtype=article&_r=0

• http://www.businessinsider.com/apple-statement-on-icloud-hack-2014-9

• http://www.wired.com/2014/09/the-celebrity-photo-hacks-couldnt-have-come-at-a-worse-time-for-apple/

• http://online.wsj.com/articles/amazon-to-buy-video-site-twitch-for-more-than-1-billion-1408988885#printMode