Ace Bundled Applications

Nortel Agile Communication EnvironmentBundled Applications & Customer Scenarios

January 2009

BUNDLED APPLICATIONSCustomer-Proven Success – Ease of Selling, Ordering & Installing!

UC Desktop Hot-Desking Drop and Blast

Communications Portal

Sales Portal

Bundled ApplicationsFor the Nortel Agile Communication Environment

Communications-Enable your Desktop• IBM Lotus Sametime (plus QuickCall, QuickConf,

QuickVideo plug-ins)• MSFT OCS (plus extended presence)• Phone + Desktop (IM) + Video• Easily add video or other communication devices• Available Now:

What's Hot?• Future proof solution working in any multi-vendor

environment• Speed of delivering adaptors• Regardless of your desktop or communication environment,

Ease of Use, Innovation and Quality of Products and Service

A ‘Total View’ of All Your Communications

ACE for the UC Desktop

• Cisco CCM• Tandberg VCS• Nortel MAS

• CS 1000• CS 2000• AS 5200

• MCS 5100• NMC• MLS

A ‘Total View’ of All Your Communications

ACE for the UC Desktop

Value Proposition

• Find the right person at the right time• Saves time• Respond to issues more quickly

2004 market study dataDriven by

• Communication-enable your portal with Click to Call and Presence

• Call a customer, supplier, or co-worker from the web directory

• Check to see if a co-worker is on the phone before calling

• Click to call anyone who is in the directory or contact list (internal or external)

• Optional: See a co-worker’s Sametime or OCS presence

• Easily add video or other communication devices

What’s Hot?• Any directory can be enabled (i.e. OSM, supplier lists,

customer lists, etc..)• Aggregated presence

• Device presence (telephony, video)• Optional: Desktop (Sametime or OCS presence)

• Time Savings with Contacts only a ‘Click’ away

Multiple directories integrated into one

ACE Communications Portal

Multiple directories integrated into one

ACE Communications Portal

Value Proposition:

• Avoids wasted time searching for an expert, determining their availability and connecting with them.

Day in the Life Scenario

• Sally is in Sales for a medical device manufacturer. While at a meeting at the hospital, she is asked a question about their acute dialysis products. She does not know the answer. Using the corporate portal on her Blackberry, she goes to the directory and searches for the product team that owns the portfolio. She sees that Bill from that team is online, not on the phone. She clicks on Bill and is connected. She gets an answer to her question, and looks great in front of the customer.


Communication-enable your external customer portal with Click to Call• Call a co-worker from the web directory• Check to see if a co-worker is on the phone

before calling• Click to call anyone who is in the directory or

contact list (internal or external)• Optional: Allow customers to see the presence of

your employees Telephony or Sametime or OCS presence

What’s Hot?• Any portal solution can be enabled

(i.e., customer services, sales)• When you interact with customers online, they are

more satisfied and are more likely to buy

Click to Call from a website

ACE Sales Portal

Click to Call from a website

ACE Sales Portal

Value Proposition:

• Interact with customers while they are online, increase satisfaction, conversion rates and sales

Day in the Life Scenario

• James, a sales advisor, is on an airline website booking tickets for a personal vacation. While online, he has questions about flight schedules. Once he gets to the reservations area, a pop-up window appears, asking if he needs assistance. He clicks YES, and is routed to a reservations agent. Since the page from which he clicked is known, the representative immediately knows the question topic area. She immediately answers James’ concerns, and he continues with his online booking.

Industry Company ROI Conversation Rate

Reduced Website

Abandonment

Continue Business

Customer Satisfaction

Online Revenue Increase

Travel Continental Airlines 50x 50% 25% 78%

Finance eSurance 30% 25% 45%

Retail/ Automotive

DaimlerChrysler 50% 76% 50%

Hotels Red Lion Hotels 13% 62% 13%

market study dataDriven by

Take your office phone wherever you go• Temporarily assign an internal or external phone • Receive all of your office calls to your phone

of choice (fixed or mobile)• Provide parties trying to reach you one number• Show presence for internal hot-desked numbers• Perfect for the mobile professional• Ecologically-friendly

What’s Hot?• Ease of Use — Setup by user with a couple of clicks• Affordable, signalling-based hot-desking solution —

No circuits reserved! • Secure, remote call forwarding with IP and TDM

endpoint support• Bring your office wherever you go!

A click away for virtual offices anywhere

ACE Hot-Desking

Single number reach ability

ACE Hot-Desking

Value Proposition:

• Allow sales teams and mobile workers to focus on their job as they are able to be reached from a single number anywhere they go—on their mobile, working from home, or in the office.

• Save costs with shared workspaces, allow home-based employees to work in the office for the day.

Value of improvement in INCREASED REVENUETotal number of employees 5000% Employees in Sales 20%Number of Sales Employees 1000Average Annual Revenue per Sales Employee 500,000$ % Annual Profit on Revenues 30%Average Annual Profit per Sales Employee 150,000$ % Annual Increase in Sales revenue w/Hotdesking - improved call completion rates0.20%Annual Increase in Profit per Sales Employee 300$ Total Annual Increase in Profit 300,000$

Value of improvement in INCREASED REVENUETotal number of employees 5000% Employees in Sales 20%Number of Sales Employees 1000Average Annual Revenue per Sales Employee 500,000$ % Annual Profit on Revenues 30%Average Annual Profit per Sales Employee 150,000$ % Annual Increase in Sales revenue w/Hotdesking - improved call completion rates0.20%Annual Increase in Profit per Sales Employee 300$ Total Annual Increase in Profit 300,000$

Value of improvement in COST SAVINGSTotal number of employees 5000% Employees that are Mobile - including Sales 30%Number of Mobile Employees including Sales 1500Number of Annual Long distance calls per employee 420% Annaul Long distance calls that are interoffice 40%Average Cost per Long distance call 2$ Annual Number of Long distance calls that are interoffice per employee 168Cost of Long distance calls that are interoffice 336$ % cost reduction with ACE Hotdesking 50%Annual Cost savings per employee 168$ Total Annual Cost savings 252,000$

Value of improvement in COST SAVINGSTotal number of employees 5000% Employees that are Mobile - including Sales 30%Number of Mobile Employees including Sales 1500Number of Annual Long distance calls per employee 420% Annaul Long distance calls that are interoffice 40%Average Cost per Long distance call 2$ Annual Number of Long distance calls that are interoffice per employee 168Cost of Long distance calls that are interoffice 336$ % cost reduction with ACE Hotdesking 50%Annual Cost savings per employee 168$ Total Annual Cost savings 252,000$

Value of improvement in COST REDUCTIONTotal number of employees 5000% Employees that share office space - hotdesk 10%Number of Employess that share office space 500Annual Cost per Employee for Office Space 4,000$ Annual Operating Cost per Employee 4,000$ Percentage Cost Reduction in Office Space with Hotdesking 50%Percentage Cost Reduction in Operating Expenses with Hotdesking 13%Annual Cost reduction in Office Space w/ Hotdeking 2,000$ Annual Cost reduction in Operating Expenses w/ Hotdeking 520$ Total Cost Reduction per employee that shares Office Space 2,520$ Total Cost Reduction on Office Space expenses w / Hotdesking 1,260,000$

Value of improvement in COST REDUCTIONTotal number of employees 5000% Employees that share office space - hotdesk 10%Number of Employess that share office space 500Annual Cost per Employee for Office Space 4,000$ Annual Operating Cost per Employee 4,000$ Percentage Cost Reduction in Office Space with Hotdesking 50%Percentage Cost Reduction in Operating Expenses with Hotdesking 13%Annual Cost reduction in Office Space w/ Hotdeking 2,000$ Annual Cost reduction in Operating Expenses w/ Hotdeking 520$ Total Cost Reduction per employee that shares Office Space 2,520$ Total Cost Reduction on Office Space expenses w / Hotdesking 1,260,000$


• Communication-enable CRM tools or customer lists with Click-to-Dial, VoiceDrop, VoiceBlast

• Voice Drop — Allow user to drop out of a conversation or voice mail to play a pre-recorded marketing message (i.e. for sales people, call agents)

• Voice Blast — ability to inform mass audiences or groups of critical or relevant events

• Messages can be recorded from any phone, named, and kept in storage

• Perfect for Business Critical Operations Team, Govt Agencies and Sales Campaigns

What’s Hot?• One click to provide thousands with same message

at same time

• Can be driven by external events automatically (CEA)

• Time Savings, Ease of Use and Mass Coverage

Reach more people in less time with a simple click

ACE Drop and Blast

Reach more people in less time with a simple click

ACE Drop and Blast

Value Proposition:

• Allow your sales teams to move onto making money, rather than wasting time leaving voice mails or sharing the same information with different clients over and over again

• Inform employees or user groups of critical events
