A Mobile Strategy That Helps Your Business Evolve

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  • A Mobile Strategy That Helps Your

    Business Evolve Contributed by Shane Avron on May 8, 2014 in Information Technology

    An IBM/Oxford Economics survey of

    businesses around the world reports that 81

    percent of them see mobile capabilities as

    changing the way they do business.

    Maintaining a mobile strategy is not easy, but

    the returns in attracting customers and

    increasing your employee productivity might

    be worth it to your company. Here are few

    considerations when planning your

    companys next step into the world of mobile



  • Mobile Strategy Is Not Just About Supporting Devices

    Going mobile for your customers is about creating a new user experience on their

    smartphones and tablets. Its about flexible schedules and work locations for your

    employees. Its thinking about how to deliver your product and service messages to

    consumers who take a few minutes at a time to view information on their mobile devices,

    and make purchase decisions in those few moments. Wired says that a mobile strategy is

    about redefining how your company does business on mobile tools.

    The Internal and External Impact of Mobile

    CIO.com states that when a company implements a mobile strategy, they too often focus on

    the external apps used by consumers. A complete strategy incorporates your internal staff

    and determines how they will do their jobs with mobile devices.

    Your sales force can become more mobile with smartphones that access cloud-based

    customer management tools such as Zoho CRM. Your bookkeeping staff could be a

    collaboration between virtual assistants and full-time employees with software solutions

    like Intuit QuickBooks . Marketing, graphics design and social media management can

    collaborate on projects from anywhere with tools such as Evernote.


  • Reducing Vulnerabilities

    The challenges that come with this internal flexibility include opening your company up to

    potential data loss, corruption and theft. Whether you provide mobile devices for your staff

    or implement a bring-your-own-device (BYOD) policy, extra protection of the companys

    digital assets is necessary.

    Mobile device management (MDM) tools help you control access by mobile devices. The

    primary benefits of an MDM include:

    registering supported devices and only allowing them to access your systems

    creating workspaces that restrict the company information that a mobile device can


    monitoring and logging mobile device activity

    disabling access by mobile devices reported as lost or stolen

    remotely wiping company data from lost or stolen devices

  • Redefining Roles

    Youll get the most from your mobility strategy if it includes the operational changes that

    make the best use of the technology. You wont be able to put tablets in the hands of your

    bookkeepers, give them access to a cloud-based accounting system, and expect them to be

    productive. How can mobile make that staff more efficient?

    There will be areas of your company where mobile doesnt make sense. Dont force it if it

    doesnt fit. The bookkeeping area could be one of those areas. Your staff can still access the

    cloud-base apps from their desktop and laptop computers. You and other management

    levels can use mobile apps to review your cash flow and receivables.

    The Cloud Dilemma

    Mobile devices and the cloud are inseparable. This can lead to problems when members of

    staff download suspicious files to their devices. Those files could end up in the company

    systems, notes Information Week . Tight controls on where people get their files are possible

    by creating internally managed private clouds. Enforcing the use of tools that scan for and

    isolate malicious software is another part of any mobile strategy.


  • About Shane Avron

    Shane works in Internet advertising, and writes about advances on the social Web and more.

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