•2.4 billion word of mouth conversations about brands every day.

•82% of these are face to face!

Offline to

Online!

Create a Website with..

•Educate and entertain

•Original Content – Expert in your niche

•Connect users to each other

•Offer free stuff

•Sell a unique brand, product or service worth talking about

After Creating Content, Share it on:

•Your Website

•Social Media

•Repurpose in Newsletters

•Offer it for free for use by others (blogs)

•Post it on as many sites as you can find.

•Link to the content from other sites eg forums

1 Create Remarkable Content

2 Share it Everywhere

3 Repeat

What if I’m too lazy to create remarkable content?

46• It’s an Auction - Pay Per Click

• Any number of keywords

Facebook

Setup a facebook fan page

Give users a reason to “like” your page

•staff photos and bios

•video of MD

•local photos

•location specific pages

•staff photos and bios

•video of MD

•local photos

•location specific pages

•staff photos and bios

•video of MD

•local photos

•location specific pages

•staff photos and bios

•video of MD

•local photos

•location specific pages

•Build a central database

•Email Updates & Newsletters

•Social Media

•Produce New Content and Notify Subscribers

•Special Offers and Competitions

•Sales and Freebies

•Industry Events

•Product Updates

Test and Measure!