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Creating an Engaging, Easy, and Affordable Content Strategy Tamar Koifman Co-Curator & Digital Strategist @TamarStar www.fashionscollective.com @FashCollective

9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

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Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011. Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.

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Page 1: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Creating an Engaging, Easy, and Affordable Content Strategy

Tamar KoifmanCo-Curator & Digital Strategist

@TamarStar

www.fashionscollective.com

@FashCollective

Page 2: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

A RESOURCE FOCUSING ON THE UNIQUE OPPORTUNITIES AND CHALLENGES FACED BY THE FASHION AND LUXURY INDUSTRIES ONLINE.

WWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE

Page 3: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Who I Am

Co-curator of digital marketing resource for fashion and luxury brands

Recently re-located to Switzerland and joined DLG as a Senior Social Media Strategist

Launched e-commerce for the US market

Consulted on range of digital marketing efforts

Managed social media for the brand globally + developed digital campaigns

Consulted on the global rollout of e-commerce and digital initiatives

Page 4: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

• Having a Facebook page or Twitter presence is not an end onto itself

• Must provide ongoing value for the audience

• There are easy and affordable ways to engage your audience and drive sales

• Relevant to both Big Brands and SmallBusinesses

Page 5: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 6: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Share Anything Behind the Scenes

Page 7: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 8: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 9: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Share Anything “Behind the Scenes”

Photo Shoots

Fashion Shows

Planning Meetings

Production

Page 10: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Pull Something Out From the Archives

Page 11: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 12: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Pull something out from the Archives

Vintage photos

Historical press clippings

Old advertisements

Page 13: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Ask Fans and Followers for Feedback

Page 14: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 15: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 16: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Ask fans / followers for feedback

Start a discussion

Encourage opinions

Ask for feedback on new products

Important: Actually LISTEN!

★ Bonus: Take ACTION!

Page 17: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Feature Your Employees

Page 18: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 19: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 20: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Feature Your Employees

Their favorite products

Their style

Their tips

A day in the life

Page 21: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Live Report from an Event

Page 22: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 23: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Live Report from an Event

Trade shows

Fashion shows

PR events

Parties

TV shows

Sports

Page 24: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Be Inspiring

Page 25: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 26: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Be Inspiring

Photos

Quotes

Destinations

Articles

Page 27: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Host an Online Event

Page 28: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
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Page 30: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Host an Online Event

Q&A with your company’s stars

Interviewing industry experts

Live stream anything

Page 31: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Share Press Highlights

Page 32: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 33: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Share Press Highlights

Magazine articles

Blog mentions

Celebrity sightings

Awards

Page 34: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Top and Best of Lists

Page 35: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy
Page 36: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Top and Best of Lists

Editorialize your product catalog

Best ways to style

Top customer favorites

Bestsellers

Tip: Odd numbers do well

Page 37: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Key Takeaways

Page 38: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

• Having a Facebook page or Twitter presence is not an end onto itself

• Must provide ongoing value for the audience

• There are easy and affordableways to engage your audience and drive sales

Page 39: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

1. Go Behind the Scenes2. Pull from the Archives3. Ask for Feedback4. Feature Employees5. Live Report from an Event6. Be Inspiring7. Host an Online Event8. Share Press Highlights9. Create Best of Lists

9 Engaging, Easy and Affordable Content Ideas

Page 40: 9 Ways to Create an Engaging, Easy, and Affordable Content Strategy

Tamar KoifmanCo-Curator & Digital Strategist

@TamarStar

WWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE

Merci!