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9 Reasons Why You Should Advertise on Instagram #ASAP

9 Reasons You Should Advertise on Instagram ASAP

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9 Reasons

Why You

Should Advertise on Instagram #ASAP

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Reason #1: Early campaign tests prove Instagram advertising can really move the needle (beyond branding & engagement).

✓ Mobile app users acquired from Instagram ads spend 70% more time in mobile apps

✓ CPG companies seeing up to 150% lift in sales

✓ Coupled w/Facebook ads, brands seeing over 500% lift in site traffic

✓ Salesforce reports avg CTR of 1.5% compared to 0.84% on FB

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Reason #1: Early campaign tests prove Instagram advertising can really move the needle (beyond branding & engagement).

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Reason #2: Instagram is a viable advertising channel for tons of different verticals.

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Many of our clients – even those in less sexy industries – find Instagram to be a worthwhile channel to invest in.

✓ Education lead gen clients seeing 50% cheaper CPCs & nearly 15% cheaper CPMs over FB ad performance

✓ 75 cent installs for mobile apps

Reason #2: Instagram is a viable advertising channel for tons of different verticals.

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Reason #3: Instagram’s audience wants to connect with brands.

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✓ Users are two and a half times more likely to click on ads than on other social media platforms (source: Kenshoo)

✓ Instagram users have brand engagement rates 50x higher than users on Twitter (source: SocialBakers)

Reason #3: Instagram’s audience wants to connect with brands.

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Reason #4: Instagram now has 400 million global users (more than Twitter, btw).

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✓ Instagram was the fastest growing major social network among U.S. adults last year; now the 2nd largest US social network

✓ By 2018, Instagram’s US user base could top 100 million

Reason #4: Instagram now has 400 million global users (more than Twitter, btw).

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Reason #5: Ad formats get you front & center with mobile audiences.

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✓ Mobile digital media time in the US is significantly higher at 51% compared to desktop (42%).

✓ Your ad on Instagram = full page billboard right smack in the middle of your audience’s mobile screen.

Reason #5: Ad formats get you front & center with mobile audiences.

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Reason #6: Instagram is a prime channel for reaching teens, 20- and 30-somethings.

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Reason #6: Instagram is a prime channel for reaching teens, 20- and 30-somethings.

✓ Teens and millennials dominate Instagram’s userbase

✓ 26.2% of users are in the 25-34 age range

✓ 62% of all US teens (12-17) will use Instagram regularly this year, and by 2019, more than three-quarters will be Instagrammers.

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Reason #7: Instagram has enabled direct response advertising.

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✓ Action-oriented ad types, no more hiding links in bios!

✓ Call to action buttons direct users to sign up, learn more, shop now, install, etc.

Reason #7: Instagram has enabled direct response advertising.

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Reason #8: Leverage Facebook’s world-class targeting and overall ads infrastructure.

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✓ Reach targeted audiences in a way that’s served, optimized & measured with your FB ad investments directly in Ad Manager or w/ FB Marketing Partner

✓ Target using data from both platforms (and 3rd party partners) to serve the most relevant ads on Instagram

Reason #8: Leverage Facebook’s world-class targeting and overall ads infrastructure.

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Reason #9: Lots of ways to test a la Facebook.

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Several ad units to try:

✓ Landscape photos

✓ Carousel ✓ Video

✓ 30-second video

✓ Marquee ✓ Square image

✓ Direct response buttons

Reason #9: Lots of ways to test a la Facebook.