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80% people these days research online before they engage with a new business. This is especially true when they are looking forward to engage with a small business. The reason for the same is that big businesses carry a brand and reputation and sometimes they are among the very few options available to the consumers (think about banks or airlines) and for them, it is more like choosing between two devils or merely look at the cost involved.
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Web CircleWe Believe The Web Should
Be Simple
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Reputation Management
8 Steps to Online Reputation Management for a Small Business
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What does ORM mean to Small Businesses?
• Good reputation gives you the chance to charge a premium price.
• Bad reputation may make customers distrust you.• May also affect your bottom line.
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How To Go About It?
• Follow a planned and disciplined approach.• Communicate with the customers on a regular basis.• Listen to them and improve your offerings accordingly.
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8 Steps to Online Reputation Management for a Small Business
1. Give your customers a channel to vent directly
2. Engage your customers3. Keep Track of the Review sites4. Claim your local listing5. Monitor your brand online6. Respond to negative reviews7. Set up online assets that you control8. Buy your domain name
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Give Your Customers a Channel to Vent Directly
• Customers are willing to share their experience. • Give them a platform.• Ask for feedback, either through mail or a dedicated
section.• Go through the feedback and identify the issues. • Rectify and make them happy.
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Engage Your Customers
• Keep up with the customers.• Make profiles on social media sites. • Engage in a two-way communication. • Educate them about your offerings.• Make them trust you.
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Keep Track Of The Review Sites
• Customers may not trust your marketing spiel. • They might rather trust reviews from others. • Track these reviews. • Better still, ask your customers for reviews. • Do so when you deliver the offerings.
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Claim Your Local Listing
• Understand the importance of Google Places. • Get your own listing to attract more traffic. • Monitor the reviews on Google Places, if any.
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Monitor Your Brand Online
• Take advantage of Google Alerts (a free service).• Get daily updates about your business.• Create alerts with exact business name for accurate
updates. • Get the chance to respond quickly to any information
published online.
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Set Up Online Assets That You Control
• Make your customers see positive content online. • Use blogs, articles and press releases to your
advantage. • Educate existing and prospective customers.• Secure your business name on Social Sites.
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Buy your domain name
• Get a domain name that’s related to your business.• It can help your site rank on Page 1. • Buy all available extensions, if possible.• Prevent competitors and unhappy customers from
owning domains related to your business.
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If you want to get more information for “ 8 Steps to Online Reputation Management for a Small Business” then click on http://webcircle.com.au/8-steps-to-online-reputation-management-for-a-small-business/
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