MOST COMMON MISTAKES APP PUBLISHERS MAKE

NOT FOCUSING ON THE USERSA mobile application should be designed for a specific group of users and should meet customer needs. This seems obvious, but when it comes to the long process of creating an app, developers somehow forget to stay focused on the purpose of the app. !To keep the app simple and user-friendly, developers should avoid creating too many complicated features.

CREATING YOUR APP ONLY FOR THE LATEST HARDWAREThis is one of the most common mistakes. Developers design their apps only for people with the newest devices. This causes an uncomfortable situation for those with older hardware as their smartphones become much slower. As a result, they can simply stop using the app and uninstall it.

ASKING FOR TOO MUCH PERSONAL INFORMATIONA user usually doesn’t want to provide too much personal information. While using the app requires too much personal data or access to social media accounts, it is very likely that users will give up on onboarding the app.

BUILDING AN APP WITHOUT HAVING A MARKETING STRATEGYNowadays, developing a great app does not guarantee earning some serious money. What every app needs is a good and multi-step marketing plan. There are several ways to introduce, popularize and sell the app and they should be executed as soon as the app is available in the app store or even before the launch.

NOT IMPROVING THE APPOnce the app is on the market, every developer should put their effort not only to promote it, but to collect as much feedback as he/she can. What customers say about the app and what bugs they discover is crucial when it comes to improving the app’s experience.

COPYING OTHER APPSSome developers are tempted to take a shortcut and copy some of the most popular apps. In fact, it is a rather risky and unprofitable thing to do. Firstly because, it is very likely that people will stick to the original app anyway. !Secondly, copying can be perceived as plagiarism and taken as a violation of Intellectual Property Rights. !What is more profitable, but at the same time not-so-easy, is doing a comprehensive market research in order to find a niche and building an original and outstanding app that will fill up this niche.

FAILING TO ADJUST THE MARKETING STRATEGY TO DIFFERENT APP STORESEvery app store has its own Terms of Use and policy, which should have an influence on the way in which developers market their apps. Certain marketing actions should be tailored for a particular app store. Developers should be aware of all the opportunities that each app store creates, as well as the limits of each app store and adjust the marketing strategy to those platforms.

NOT TRACKING THE APP’S PERFORMANCELike they say, ”You can’t manage what you don’t measure”. Developers happen to forget what advantages analytics can give them. Measuring rankings, revenue and the number of downloads is crucial for planning an effective marketing actions and as a result gaining more income.

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