8 Landing Page Bloopers

8 Landing Page Bloopers

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

1. The inexcusable error

2. Annoying pop ups

3. Missed user expectations

4. Home-not-so-sweet home

5. The cookie-cutter design

6. The call to inaction

7. Information overload

8. Boring visitors to death

What’s Inside...

http://www.ioninteractive.com


1. The inexcusable error





Blooper Best Practice

Broken linksBuggy forms

Browser incompatibilities

Proof thoroughly Multiple sets of eyes

Test across browsers & devices



2. Annoying pop ups






Immediate pop-upIrrelevant offer

Inappropriate timingNo testing

Targeted pop-upRelevant/valuable offer

Conveniently timedTested...how are conversion

rates impacted?



3. Missed user expectations






Message mismatchUnfulfilled promises

Visual inconsistencies

Message matchFulfilled promisesVisual continuity



4. Home-not-so-sweet home






Sending paid traffic to homepage or deep link

No testing

Dedicated landing pagesCampaign-specific

Traffic-source specificTesting & optimization



5. The cookie-cutter design






Formulaic designStock photographyTelling vs showing

Actionable designCompelling imageryShowing vs telling



6. The call to inaction






Generic CTAsNo direction copyNo visual direction

Actionable CTAsDirectional copyDirectional cues



7. Information overload






Too much, too soonText-heavy content

Competing content (top nav, right nav, text links, social)

Simple, focusedContent broken

up into multiple pagesGood use of white space



8. Boring visitors to death






No imageryNo design

No incentive!Engaging imagery

Compelling contentStrong branding




We help brands create, test & optimize highly effective landing pages.

90% of our customers report positive ROI.

Find out more:http://www.ioninteractive.com






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8 Landing Page Bloopers