DO’S &

DON’TS

OF MEN’S

FASHION The Gentlemen’s Guide to Looking Your Best in 2014

THE BASICS OF

MEN’S FASHION Men’s fashion is often a slippery

slope of what’s in style this

season versus what anyone

would actually want to wear.

At William Henry, we believe in

the “Classic Man.” Cool, bold,

and effortlessly stylish, our men

transcend the latest trends,

and wear their personality like a

statement. That’s why we’ve

created a simple guide on how

to dress and style simply, while

remaining true to yourself.

1. DO INVEST IN A

GOOD SUIT

Pro Tip: If the TV show Mad Men has taught us anything,

classic styles never go out of fashion. Keep it cool by never buttoning the bottom of a 2 or 3-button suit.

If there’s one good thing in your

closet, it should be your suit. A

staple of any wardrobe, suits can

be dressed up or down for any

occasion. If you can only own one,

follow these body type guidelines:

• Slim Build: Double-Breasted Suit

• Short Build: One-Button Suit

• Broad Shoulders: Two-Button Suit

• Heavy-Set: Three-Button Suit

2. DON’T IGNORE TAILORING Even the most expensive outfit will look cheap if it’s not tailored to

your body. Unless you’re going to the gym, loose fitting clothes

look sloppy, so take the time out to get your pants and shirts

professionally tailored. A professional tailor will also be able to

help you determine what cuts and styles look best on you.

3. DO INVEST IN

COMFORTABLE

FOOTWEAR

Pro Tip: Black shoes match all suit colors

except brown. Brown shoes will generally match all suit colors except black.

Whether you rock a suit or a pair of

jeans and a T-shirt, your shoes will

make a big difference on not only

how you look, but how confident

you feel. Take the time to look for

shoes with classic details and made

from high quality materials. These

little investments now will save you

from dealing with blistered feet and

uncomfortable situations.

4. DO INVEST IN

THE BASICS

There are timeless pieces every man

needs in their closet.

Below we’ve listed the

basic tools of the trade.

Clothes: • T-shirt in black,

white, and gray

• Premium pair of

slacks

• Collared shirt

• Sports coat

• Tailored suit

• Casual shoe

• Dress shoe

Accessories: • Cufflinks

• Tie

• Money clip

• Watch or bracelet

• Belt

5. DO ACESSORIZE

6. DON’T WEAR BIG BLING

Men have come a long way in

terms of fashion. Gone are the days

where accessories were associated

with femininity and frivolity. Rather,

these days men’s jewelry and

accessories are more on point with

art and technology.

That being said, men’s accessories should be kept

simple and classic. Look for pieces that emphasize

workmanship and your own individuality, rather

than the amount of diamonds that can be fit on it.

7. DON’T BE

AFRAID TO SHOW

YOUR PERSONALITY

Let your clothes and

accessories reflect who you

are and not how much you

own. Don’t be afraid to take

risks in your fashion as long as

you wear it with confidence

and fearlessness in mind.

8. DO KEEP IT CLASSIC

Classic style and

innovative accessories are

hallmarks of a William

Henry man.

From wearing dinosaur

cufflinks with your

favorite T-shirt and

blazer to donning a

meaningful pendant over a three-piece suit,

we believe in men

who take risks, while

remaining true to classic design.

For us, classic doesn’t just mean simple, rather it refers

to bold lines, flattering cuts,

and timeless ideas that make a sharp statement,

while remaining

understated and tasteful.

For More Information Since 1997, William Henry has been the leading

brand of luxury accessories and jewelry for men.

Using a seamless integration of classic silhouettes

with innovative materials, they remain at the

forefront of functional art with a masculine edge.

For more information on their products and

designs, please visit them at:

www.WilliamHenry.com