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Based on the Article by Marta Kagan on HubSpot
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Lessons From the World's Most Captivating Presenters07
#1
“The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.”
START WITH PAPER, NOT POWERPOINT.
—Cliff Atkinson
#2
TELL YOUR
STORY
WHATYOUCANDO
THEMFOR
WHYTHEYYOU
R
SHOULD
ADOPTVIE
W
THESTEPSFOLLOW
ACTION
THEYNEEDTOTO
TAKE
A PICTURE IS WORTH
1000 WORDS.
#3
In one experiment, subjects who were presented with information orally could remember about 10% of the
content, 72 hours later. Those who were presented with information in picture format were able to recall 65% of the
content.
#4EMOTIONS GET OUR ATTENTION.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
#5
When Steve Jobs introduced the world to the iPod, he said: “iPod. One thousand songs in your pocket.”
USE PLAIN ENGLISH.
#6The minute you put bullet points on the screen, you are announcing ‘write this down, but don’t really pay
attention to it now.’
DITCH THE BULLET POINTS.
#7Rehearse for 30 hours. It may be painful. It’s definitely time-consuming. But there are no
shortcuts to excellence.
REHEARSE LIKE CRAZY.
Learn more about presentations at www.slyds.com