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1991 2004 2012

Started off as a web designer, moved to a

primarily web developer.

Began CareerLaunched E-Guide named 7 Guidelines for Redesigning

Your Website. Offering services to the local area.

2015Born in 1989 on Long

Island, NY. 26 years old.

Born

Founded SR Collab, a strategic web design, development, and internet marketing agency.

SR CollabBegan training in traditional Okinawan Karate (2 1/2 years old)

Karate

Stephen ReinsteinA little bit about me

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Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

INVESTOPEDIA EXPLAINS 'MARKETING'

THE BESTMARKETERMARKETING STRATEGY

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences.

Set Quantifiable Goals

Increase sales by 20% through your e-commerce store

Increase leads generated through contact form

Create awareness of a new product

Your website should be built with a clearly defined purpose

EXAMPLES

Track & Analyze Your Data

Heatmaps, Live Recording of Users,

Sales Funnels

HotjarMeasure unique visitors, session length, bounce

rate & more

Google Analytics

It is important to have numbers to measure the success or failure of decisions made throughout the

rest of the process

Message Break SlideYour Great Subtitle Here

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

INVESTOPEDIA EXPLAINS 'MARKETING'

THE BESTMARKETERMARKETING STRATEGY

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences.

If I build it, they will come…right?

It is highly beneficial to establish your marketing plan as you are developing your website to have full alignment across all initiatives.

Not quite…It takes a strategic marketing plan to bring new users to your website and

convert them to customers and brand advocates.

7

Fresh ContentRepresent your brand & speak to your customers

DECEMBER

05DECEMBER

14DECEMBER

28DECEMBER

31BLOG TITLE 1 BLOG TITLE 2 BLOG TITLE 3 BLOG TITLE 4

Publishing useful content on your blog establishes you as an industry leader

Fresh & unique content will help your organic SEO ranking for keywords you’re targeting in your articles

Create a content calendar as a guideline so you know when you’ll be writing & publishing

Social Media

Build those brand advocates

Social media isn’t just about pushing out content, it’s about bringing them into your brand and building those relationships

SOCIAL MEDIA

Brand advocates are people who are loyal, understand your value, share your story, and defend your reputation

Message Break SlideYour Great Subtitle Here

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

INVESTOPEDIA EXPLAINS 'MARKETING'

THE BESTMARKETERMARKETING STRATEGY

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences.

Slick PlanSlick Plan is a website mapping tool that utilizes an intuitive drag-and-drop sitemap builder. Advertising the ability to set up a sitemap in seconds, Slick Plan also offers the capability to customize your sitemap with custom colors, share & collaborate with team members, as well as integration with the popular project management tool, Basecamp. With plans starting at $9.99/ month and a 30 day free trial, this makes for an affordable option.

Build a Goal-Driven Sitemap

A sitemap is essential to the organization of your website. This also gives you an opportunityto build a sales funnel that has your set goals in mind.

WritemapsWriteMaps is a free website mapping tool that features a similar drag-and-drop sitemap builders as Slick Plan, but they also have the ability to save website content to a page item. This website also has similar collaborative features which allows your entire team to make changes and leave notes without having to register an account.

Message Break SlideYour Great Subtitle Here

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

INVESTOPEDIA EXPLAINS 'MARKETING'

THE BESTMARKETERMARKETING STRATEGY

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences.

Develop Relevant and Engaging CopyMany people believe that content is a

secondary action item to design, however, it should be the primary focus

Copy is one of the most important aspects of a website, for both attaining the goals you have set and to ensure you are well placed within search engines. Content is king, and while marketing can help support getting users to your website, it is the messaging that will move them through the intended user flow and desired actions.

Copy & Messaging

Pairing the use of imagery with content and finding the right balance between the two will ensure that your website is not just serving up information, but extending your brand story and ultimately guiding your users to action.

ImageryA call-to-action (CTA) is your way of instructing the users of your website to perform a certain action. CTAs are strategically positioned throughout your website to get the attention of a user with the use of bold colors and enticing text.

Calls to Action

Message Break SlideYour Great Subtitle Here

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

INVESTOPEDIA EXPLAINS 'MARKETING'

THE BESTMARKETERMARKETING STRATEGY

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences.

Optimize for All DevicesYour Great Subtitle Here

Adaptive Having a mobile friendly website allows you to offer a distinct experience that

focuses on the goals of the users based on their device.

SEO FriendlyOver the past few years search engines have heavily focused on ranking websites that provide a great user experience. Through their eyes, part of providing that great experience is having a website that is mobile-friendly.

Usage It’s no secret that usage of mobile devices is ever-growing. Not only are more people

using mobile devices to do their website browsing, they’re spending more time doing

so on these devices, compared to laptops and desktops.

Message Break SlideYour Great Subtitle Here

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

INVESTOPEDIA EXPLAINS 'MARKETING'

THE BESTMARKETERMARKETING STRATEGY

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences.

Open Source

Search Engine Friendly

Scalable

Easily Extend Functionality with Plugins

Selecting a Scalable and Intuitive CMSThere a few open source CMS options such as Joomla, WordPress, Drupal, etc. In making

that decision, it is crucial to factor in long-term growth, not just immediate needs. Knowing potential growth plans and future expansion of your website can ensure your website

remains scalable for years to come.

User-Friendly

BENEFITS OF WORDPRESS

Message Break SlideYour Great Subtitle Here

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

INVESTOPEDIA EXPLAINS 'MARKETING'

THE BESTMARKETERMARKETING STRATEGY

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences.

Be Mindful in Selecting an Agency PartnerSearch for a company that not only aligns with your needs, budget and timeline,

but also aligns with your culture, provides a positive experience and believes in your vision.

An agency’s culture encompasses everything they stand for and is reflected in ideas, decisions, people, processes, and execution. It’s important that these beliefs and core values align with similar values that you or your company hold.

CultureBrowse agency portfolios for similar goals, projects and ask about the general process. Are your questions being answered? When meeting or in collaboration, are your ideas respected or brushed o ? Agencies that believe in your vision and have an established or clear process will ensure that you are happy with your experience and partnership.

Experience

THANKS FOR LISTENINGDownload the free guide at SRCollab.com

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