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Claire Cater
Founder of:
Cater & Co. The Social Kinetic Senior Counsel to:
Bell Pottinger
Snr Adviser Strategy and Partnership to:
Big Society Network
Tel: +44(0)7734995807
Email: [email protected]
E
Communications
Social (Re) Design
Business in Big Society Opportunity?
•Pointless
•Opportunity
•Threat
•Your role…
?
Our ‘big society’ the world is changing ?
Less money – difficult choices
– £156bn deficit – 20-50% budget cuts
Health – Lifestyle illness quality of life - cost of care
Fragmented society – 7 million live alone
– 1 in ten are lonely
Demographic time bomb – 2034 over 18m over 65 & – Average age of 42
Equalities challenge – Life expectancy gap -14 years – Salary gap – 3.6
The digital revolution – Transforming expectations & potential
Citizen
Citizen
consumer
brands
services
citizen
community
Govern
ment
leaders
Engaged… Empowered
Red tape cut
Big Society Bank
Transparency
Social impact bonds
The Localism Bill
Participatory budgeting
Right to buy
choice, power and responsibility
Citizen has…
You are trading social capital S
ocia
l capital
Your asset is trust
Employment
2. Belief 1. Trust of judgment
2. Trust of will or
motive;
3. and Trust of
delivery or
competence
1. Behaviour
Profit with purpose
WHAT
3.
Trust
4.
Reputation
BROADER SOCIETY
BUSINESS ECONOMY
ENVIRONMENT
Good business is good business
Between Business and Environment
Between Society and Environment
Liveable Viable
Fair
Sustainable
Public service white paper
•Choice
•Decentralisation
•Diversity
•Fairness
•Accountability
• Individual
•Neighbourhood
•Commissioned services
Opening up potential for you
Social enterprise – the next .com boom
Turnover
• Last year £281K
• This year £1.2m
Cool to care
Environment and recycling
• Books for free – saving landfill
• Growth: 8,362%
• Turnover 2009: £13,000
• Turnover 2010: £1.1m
Healthy planet
Regional opportunities…
leadership
Society….
Partner…..
Get the balance right………
What can you do?….
Opportunity and risks
Build social capital
1 New business
2 Reputation - positioning
3 Thought leadership
4 Consumer engagement
5 Engaged and motivated staff
6 Partnership
Risk social capital
1 Lost opportunities
2 Stakeholder indifference
3 Marginalised
4 Competition gets closer
5 Staff disengaged
+ PEOPLE POWER - PEOPLE POWER
Where do you start?
Objective
• Need & potential
• Co-delivery
• Support – funding
• Shared objectives – mutual benefits
• Understanding and insight
• Relationships
• Identify the specifics
• Mapping
Insight understanding Co-design/co-creation
People and passion
The Lens of Big Society
COMMUNITY
VOLUNTEER
ENVIRONMENT
HEALTH
CRIME
EDUCATION
JOB CREATION
LOCAL SUPPLY
SOCIAL ENTERPRISE
Public
Private
Third
Trust and relationships
Engage empower
Political and regulatory
Third parties
Business Comment
ators
Media
Consumer
Community
Supportive Vocal
You
Service
Support
Communi- cations
Education Incentive
Think about your role
Partner
How
COST
ROI
WIFM
How
Ho
w H
ow
NEED
NE
ED
NE
ED
NEED
SUSTAINABILITY DO-ABILITY
APPETITE ROLE
Your Local Budget
Find the answers together 2. Forum or
summit 3. Design &
develop
The ‘people’ who matter work together to design & plan the
solutions
4. Delivery
Roll out
Change
Partnerships
1. Research & Insight
What do the people think and want?
Public private partnerships
Greenwich Leisure – Social enterprise
• Partners, including health, crime diversion, children and young people
70 public leisure centres
20 councils
Turnover £100m in 2011
• Big Society Award Winners
• London ‘red bus’ routes
• Special Educational Needs transport
• Social services transport
• mainstream school transport
• park and ride
• community transport
• training and education for transport
1993 - £202K
Now: £20.4m
Public Private Partnership with X Factor
• Alternative transport
• Congestion
• Community
• Environment
• Health
• Brand visibility
Feeding 4,000 children each morning.
Provide healthy food, logistics and staff support
• 10% of the jobs at new stores to ‘vulnerable people’.
• Unemployment Cost – £8000 pa
• Cost of recruitment £5K +
100 jobs
Attrition in disadvantaged groups 50%
50 x £5K = £250,000
Reduced to 10% - saves £225,000
Individual benefit: from £70 pw to £15,000 pa Reduced cost Local growth Long term health benefits Sustainable business - Create
1. The specifics
• Social impact bonds
• The power of competence
• Data transparency
• Social enterprise
Take a look at your organisation
2. The Environment
• Transparency & confidence
• Benefit & contribution
• Citizen engagement
• Partnership
3. The Barometer
• Authenticity
• Trust
• Social purpose
Cust
3rd
PC
Media
Staff
LA
Local Bus
Com
YOU
YOU
Customer
Expectation+
Stakeholders+
Staff
What can you do?
It is in our interest that the communities we live and work in are healthy, successful and happy!
Claire Cater
Cater & Co. The Social Kinetic
Snr Adviser Strategy and Partnership to:
Big Society Network
Tel: +44(0)7734995807
Email: [email protected]
Email: [email protected]
E Communications
Social (Re) Design
