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Many businesses wonder how to use the social media to spread the word about their companies and generate referrals. It is key to remember that the customers are in control now. You may think you know what your brand is, but your customers really drive that understanding. Social media has empowered customers to the point where they realize they are in charge. Here are 5 ways to make sure that you turn your online communities into cheerleaders.
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5 Ways to Turn Customers into Cheerleaders
Ricky Cardin
Social Media gives you the voice of your customer, in their own words.
– Use tools to really listen to what your customers want and how they talk.
– Use this information to frame your conversations with them.
1. LISTEN
Find your advocates and fans, what networks they have, and where they talk the most.
–Try to replicate their networks and communities, and create closer relationships with them.
2. SEEK
Incentivize sharing of your content.
–Give your advocates and fans a little something extra, so they feel rewarded. Simple gestures of thanks can echo broadly.
3. INCENTClick to insert photo
Be human and associate everything with a human element – and bring that view into the conversation.
–The face of your business is more than your logo.
–Being real goes a long way to creating a positive interaction.
4. HUMANIZEClick to insert photo
Live in the open.• Don’t be afraid to engage with
someone especially if there’s a bad review.
• Get involved/ respond to conversations that directly impact your business, industry, or community.
5. RESPOND
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