KILLER TIPS FOR LOGO DESIGN

A logo is a graphic that represents a company and can be considered the face of acompany. Having a good logo is extremely important for the business and for thebranding of the company name. A logo is the most powerful marketing tool known.

Having any logo is not enough to build the brand identity. A logo has the strength enoughto make or destroy the brand image of the company. Thus one needs to be very carefulwhile designing the logo of a company.

Five important tips which needs to be remembered while designing logo:

1)A logo should reflect the brand: There has to be a strong connection with your brandand your logo. You need to be clear about the message you want your brand to convey sothat you can design a logo that fit into it. Your logo doesn’t have to exactly portray theproducts or services of your business. It has to give the essence or personality of yourbusiness.

2)Keep the logo unique and simple: Your logo needs to stand out and can be recognizedamong others. A unique logo doesn’t have to be a complicated one. Quite oftencompanies want to have all their brand trait put into the logo but it is good to concentrateon one idea or trait so that it is kept simple and catches the attention of audience easily.

KILLER TIPS FOR LOGO DESIGN

3)Make your logo memorable: Leave your audience with just one thing to rememberabout the logo. Memorable logo is the one which stays with audience. It may be becauseof its uniqueness, simplicity, tagline, fonts, text, colors etc. These attributes in the rightblend can make the logo stick with the audience for a long time.

4)Versatility: Versatile logos work across several platforms and applications. It needs tolook good and fit on advertisements, newspapers, letterheads etc. Its also should beversatile in colour. It’s important to have signature colours of the brand on logo but a logowhich can stands alone without them is a versatile one.

5)Colour and Fonts: Colour boosts brand recognition. Brand personality should be takeninto account while deciding the colour for the logo. Every colour speaks for itself.

Red-Energetic, Exciting, Immediacy, Bold. Orange-Friendly, Confident, Fun. Yellow-Happy, Optimistic, Youthful. Green- Fresh, Healthy, Growth. Blue-Professional, Trust, Dependable, Loyal Purple- Creative, Luxurious. Black-Rich, Authoritative, Power.

Fonts also plays a major role in logo design. When there is a text involved in the logomake sure it suits the brand image and more than two fonts is not advisable in a logo.

Logos have developed over time. Whatever logo is chosen; it has to embody the brand.Most importantly, it has to appeal to the customers.