5 TIPS ON WRITING COMPELLING CALL-TO-ACTION COPY

START WITH SUBJECTS & VERBS 1

For Example, 1

Avoid Hiding The Verb: 1

Verbs generate the most shares on Twitter.

“ 1

INCLUDE NUMBERS 2

Numbers Make You Specific

VAGUE & ABSTACT

CLEAR & SPECIFIC

2

2

There’s a correlation between digits & press release views.

“ 2

USE ADVERBS SPARINGLY 3

Use Them for Shorter Copy:

WITH EASE EASILY

3

Adverbs are the least shared on Twitter.

“ 3

LENGTH: 90 - 150 CHARACTERS

4

Most engaging press release titles are 90 to 150 characters long.

“ 4

BE LESS TECHNICAL, MORE PRACTICAL 5

Emphasize benefits.

5 “

Avoid overtly technical jargon.

5 “

LEARN MORE ABOUT CALLS-TO-ACTION: Download HubSpot’s free ebook: http://bit.ly/CTA-Ebook