5 Killer Strategies To Grow Your

Business Using Social Media

Private Enterprise PartnershipParmizzano’s Restaurant Oct. 22, 2013

Mike McDermott - President

The Leadup… • During this energizing and motivational 20-minute

presentation, you’ll learn (at least) 5 killer E-Marketing and Social Media tips that don’t include any cold calling, buying lists, passing out promotional materials, paying for radio/tv spots, or giving away the milk for free.

• These 5 pro-tips will provide you with the information you need to gain market advantage.

Why?• Small businesses deserve a leg up.. These

strategies provide it.

Are you ready to be totally blown away?

#1 Contesting• Consumers positively react to the following things

in decreasing levels of intensity:o Receiving something/anything for FREEo Receiving a recommendation/peer pressure from a close friendo Receiving a discount on something they already buyo Receiving a recommendation/peer pressure about something they have

never bought before or buy infrequentlyo Receiving a discount on something they have never bought or buy

infrequently

• Successful = businesses executing top-line strategies

• Not so = businesses who resolve themselves to bottom-line strategies

Ways and Means• You can give away just about anything. FREE

advice, a FREE ebook that someone else wrote, a gadget/device you received for FREE, it has to be something of real value but not necessarily something that you had to expend capital on.

• You can advertise your contest on Twitter, Facebook or your website as well as print/radio/tv if you like… The goal is to first collect up leads, and then two, to get them engaged.

#2 Email Lead Capture

• Email is not dead. It is definitely dying.. But it is not dead yet.o 100% of all facebook users (500 Million people) have to also have an

email address in order to join facebook.

• Capturing email addresses should be SOMEONES JOB. Fishbowls, drawings, website forms, landing pages, facebook customized lead capture pages, a piece of paper on a clipboard.

• Make it interesting, really interesting.. • Make them remember that you wanted to get to

know them better.

What to do with them?• You have some email addresses.. Now.. what do you do?

o Send out an email newsletter every 30-60 days. Telling them:• Events and sales you have scheduled in the future• One intrinsic thing about your industry that they did not know• One intrinsic thing that is random• One intrinsic thing that is Local• Link them to your website, landing pages, or facebook fanpage

• FREE Solutionso Mail Chimp (for when time is not an issue)

• Cheap Solutionso Constant Contact (for when time is an issue)

#3 Sell on Facebook• If you have a website.. And you sell things on

your website.. You can embed your website sales page within your facebook fan page.o Obtain leads and sales from a totally different venueo Your search results, page views and facebook interaction will go

through the roof!

• A good web developer can help you to embed anything you’d like on your facebook page.o Videoso Musico Testimonials

#4 Search and Find• Did you know that you can actually Go, FIND and

COMMUNICATE with leads using both Facebook and Twitter?

• That you don’t have to be their fan, their friend or even know who the heck they are?

• That you can narrow your search down using “boolean” search terms?

• That you can further narrow your search for people that are near you geographically … directly targeting them as a consumer?

How to “kill it” on Twitter

• http://search.twitter.com

• You can search any profile on Twitter for keywords, #hashtags, and links to other sites.

• Twitter geo-tags most everything, so you’ll know where these posts originate.

• Focus in on engaged social media users near you, not ones in another state or another country.

• Create groups in Twitter to communicate and associate with groups of people on Twitter.

#5 Recruiting vs. Sourcing

• Recruiting customarily meant posting your job, and waiting for emails/calls to inquire about it.

• Sourcing is the active search for an employee, where you look for them in the pools of available (and not available) potential employees.

• Use LinkedIn to search the Company rosters of your competition. Is there anyone there you’d like to get to know better? Contact they via LinkedIn messaging.

OVERTIME!!#6 Social Media Guidelines

• Having people talk about your brand is serious business. It is even more amplified when your company is being talked about using Social Media tools.

#7 Google Plus makes some play

• Google Plus http://plus.google.com is the social media realm of the “geek” with lower adoption rates than facebook, twitter and pinterest..

• However.. Google Plus pages are actively indexed and show up in search results (unlike fb/twitter/pinterest).

• So.. In order to show up in Google search well, you NEED to be using Google Plus and posting to it regularly. If not, you are missing the boat.

• And.. Did I mention that Google Adwords will now be placing Facebook advertising???

Your Take-Away• You just learned 5 7 killer ways to grow your

business using social media• Here is a link to Mike’s Presentation that you can

download. http://i.bashfoo.com/killersmtips• Here is Mike’s contact information if you would like

Bash Foo to take your marketing to a whole new level of awesome!

Mike McDermottPresident, Bash Foo140 E. Broadway Ave. Tipp City, OH 45371office: (888) 345-5847 or mobile: (937) 573-8535mike@bashfoo.comhttp://bashfoo.comTwitter: @bashfoo