5 Important Tips for Content Marketing

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    18-Jan-2017

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<ul><li><p>5 Important Tips for Content Marketing Content plays a vital role in driving prospects to a website. It helps to nurture trust by sharing valuable </p><p>information with prospects so that they take the right purchasing decision. The main purpose of content </p><p>sharing is lead generation. Once leads are driven to the company website, they can be nurtured with </p><p>educative content. However, B2B marketers must ensure the following mistakes are avoided in order to </p><p>be successful in their lead generation efforts. </p><p>1. It is important for marketers to not blow their own trumpet. If every piece of content that comes out </p><p>sounds like a sales pitch it only scares the prospect away. This is especially true of email marketing </p><p>campaigns because there is always the threat of an email ending up in the spam folder. So, it is </p><p>imperative to remember that hard-selling and self-promoting content can have the same effect on </p><p>prospects as well. </p><p>2. Today online marketing has a wider reach than offline marketing. So, despite the pervasive presence </p><p>of social media and various content-sharing tools available online, marketers continue to allocate larger </p><p>budgets to TV, print, and radio. It is always recommended to have a hybrid mix of content marketing and </p><p>explore the various tools that are available online to share and leverage the content produced. </p><p>3. Usually, content is developed for multiple purposes. It may be used for lead-generation, thought- </p><p>leadership, introducing a new brand, direct selling, or improving customer relationships. However, it must </p><p>be noted that too much content only bores the readers and the content produced may never be read </p><p>again. So, it is important that any content communicated to prospects (newsletters or blogs) must contain </p><p>a concise message. Also, the message must include a call-to-action that will encourage the prospects to </p><p>visit the website. </p><p>4. B2B Marketers must analyze and understand (using marketing automation solutions) what prospects </p><p>will derive from the content and do in response to it. It is also crucial to understand that content developed </p><p>and presented to prospects must be in tune to the companys marketing strategy. So messages posted in </p><p>blogs, tweets, press releases, videos, presentations, etc. must be coherent and support the larger picture. </p><p>5. Be wary of the time gap between communicating content to prospects. Jumping onto the social media </p><p>bandwagon and creating accounts on a large number of social media platforms can be a waste of time. </p><p>Also, if the quality of these efforts is poor and if they are repetitive in nature, it can have a detrimental </p><p>effect on lead generation or lead nurturing efforts. </p><p>Leveraging content marketing at the right time to the right people can make a large different to lead </p><p>generation efforts. Read more on marketing automation software. </p><p>http://www.leadformix.com/marketing-automation-software.htmlhttp://www.leadformix.com/marketing-automation-software.htmlhttp://www.leadformix.com/marketing-automation-software.htmlhttp://www.leadformix.com/marketing-automation-software.htmlhttp://www.leadformix.com/marketing-automation-software.htmlhttp://www.leadformix.com/marketing-automation-software.htmlhttp://www.leadformix.com/marketing-automation-software.htmlhttp://www.leadformix.com/marketing-automation-software.htmlhttp://www.leadformix.com/lps/lead-generation.htmlhttp://www.leadformix.com/lps/lead-generation.htmlhttp://www.leadformix.com/lps/lead-generation.htmlhttp://www.leadformix.com/lps/lead-generation.htmlhttp://www.leadformix.com/lps/lead-generation.htmlhttp://www.squidoo.com/lead-generation-through-lead-intent-analysishttp://www.squidoo.com/lead-generation-through-lead-intent-analysishttp://www.squidoo.com/lead-generation-through-lead-intent-analysishttp://www.squidoo.com/lead-generation-through-lead-intent-analysishttp://www.squidoo.com/lead-generation-through-lead-intent-analysishttp://www.squidoo.com/lead-generation-through-lead-intent-analysishttp://www.squidoo.com/lead-generation-through-lead-intent-analysishttp://www.squidoo.com/lead-generation-through-lead-intent-analysis</p></li><li><p>Read on - lead management, marketing automation </p><p>http://www.leadformix.com/Lps/lead-management.htmlhttp://www.leadformix.com/Lps/lead-management.htmlhttp://www.leadformix.com/Lps/lead-management.htmlhttp://www.leadformix.com/Lps/lead-management.htmlhttp://www.leadformix.com/Lps/lead-management.htmlhttp://www.slideshare.net/DailyB2BTips/importance-of-marketing-automation-in-b2b-social-media-marketinghttp://www.slideshare.net/DailyB2BTips/importance-of-marketing-automation-in-b2b-social-media-marketinghttp://www.slideshare.net/DailyB2BTips/importance-of-marketing-automation-in-b2b-social-media-marketinghttp://www.slideshare.net/DailyB2BTips/importance-of-marketing-automation-in-b2b-social-media-marketinghttp://www.slideshare.net/DailyB2BTips/importance-of-marketing-automation-in-b2b-social-media-marketing</p></li></ul>